TORONTO, Sept. 4, 2012 /CNW/ - Canadian mobile coupon software provider retailcommon today announced an exciting partnership with Geomedia, a specialist in media analytics and Canada's largest manager of geo-targeted advertising.
With over 8 million smartphone users in Canada it is increasingly important for retailers to be able to connect with consumers on their mobile devices. retailcommon, a market leader in the mobile coupon industry, enables B2C companies to drive consumers to physical locations by providing them with a software service that delivers e-coupons to consumers' mobile devices. Geomedia manages more promotional messages each week in Canada than any other company. The partnership with retailcommon presents an opportunity for that messaging to be delivered on a mobile device, giving consumers immediate access to sales and promotions on the products they want.
"Geomedia has been the clear market leader and innovator in Canadian media analytics for some time" said James Cunningham, President of retailcommon. "They are recognized for providing leading edge solutions in both the legacy and digital space. That is why they service so many of Canada's most successful tier one retailers. We are thrilled that they have chosen retailcommon to take their business mobile."
"With over two decades in retail media analytics, we bring a unique perspective to the business. We are looking to bring digital advertising to retail in a way that has not yet happened in Canada," said Steve Acland, President, Geomedia. "retailcommon is the first company with technology that services the needs and speed of our business. Their solution and interface are easy to use but the technology behind the scenes is extremely sophisticated."
retailcommon enables retailers and consumer product or service companies to create mobile coupons for promotion and delivery to existing and new customers through digital and legacy media, and track response and redemption data. Unlike other coupon services, retailcommon allows its clients to control pricing, margin, content and distribution, while maintaining ownership over the customer and tracking data.
retailcommon's solution allows businesses to reach existing and new customers through email, Facebook, Twitter, SMS and QR code. The product does not require consumers to download an app in order to access the coupon and it works across all operating platforms. retailcommon's solution also provides client businesses with insight into which social media platforms are allowing them to best reach their customers.