Food Feedback App Aims to Build Community, Improve Culinary Skills and Diet

New App Photographs Food Choices, Provide Culinary Inspiration and Encourage Conversation and Sharing

SAN FRANCISCO, Nov. 20, 2013 /CNW/ - Designed to encourage healthy eating and culinary creativity, Food Feedback's mobile app is now available on iTunes. Users photograph their meals and share it with family, friends, or crowd-sourced coaches who can comment and offer encouragement or advice.

Inspired by the 25 pounds Food Feedback founder Denise Duffy by taking photos of what she ate and sharing them with her trainer, Food Feedback is designed to create connection around food. "Taking and sharing photos creates a food journal that can motivate, inspire and encourage healthy choices," said Duffy.

"Food Feedback matches you with crowd-sourced coaches based on your goals and communication style," said Melissa Cameron, Food Feedback founder. "Sharing photos of your food offers evidence of what and how much you are consuming, and a sense of community not previously available."

Food Feedback takes advantage of people taking pictures with their smart phones. The concept is based on the idea that people may slow down and think about what they're eating, then share meal photos with a coach, offering the opportunity for positive reinforcement. The app's goal is to change eating habits by encouraging consumption of quality, colorful, nutritious foods.

Foodies inspired by artfully crafted dishes can use Food Feedback to connect with like-minded people, sharing photos of their creations or those from restaurants. For personal trainers, dieticians and other health professionals, Food Feedback offers a means to connect with clients to improve results.

Food Feedback's Tracker, available for $2.99, integrates the ability to record the user's weight, pairing it alongside images of meals between weigh-ins. The first-of-its kind Tracker allows users to correlate results with the visual history of their food choices.

Food Feedback is available for iPhone. For information or notification when the Android version is available, visit

About Food Feedback
Food Feedback is designed to encourage people to slow down and make healthier food choices. By sharing photos of meals, and asking people to provide feedback, users have a new way to connect with family and friends, their personal trainer, or other food fans interested in creating beautiful, healthy meals and improving eating habits.

SOURCE: Food Feedback

For further information:

Jessica VanPernis, (530) 448-6981,

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Food Feedback

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