Innovative fundraiser will draw thousands of British Columbians to scale
massive obstacles and race along Vancouver's streets and alleyways in
support of the BC Cancer Foundation and leading-edge cancer research in
VANCOUVER, May 8, 2013 /CNW/ - First annual Concrete Hero Ultimate Urban
Obstacle Challenge will take place on September 29th in downtown Vancouver. The innovative fundraiser will draw thousands of
British Columbians to scale massive obstacles and race along
Vancouver's streets and alleyways in support of the BC Cancer
Foundation and leading-edge cancer research in BC.
"We are absolutely thrilled about our first ever Concrete Hero," said
Douglas Nelson, President and CEO of the BC Cancer Foundation.
"This year alone, over 24,000 people will be diagnosed with cancer in
BC. The BC Cancer Foundation is on a bold mission to dramatically
improve the lives of those diagnosed with cancer by supporting
world-class cancer research at the BC Cancer Agency. We designed
Concrete Hero specifically to engage people from all walks of life to
become heroes in their community by completing a 7km race while raising
vital funds for life-saving cancer research initiatives," Nelson added.
Concrete Hero will incorporate a mix of iconic British Columbian
landmarks, which are replicated as obstacles along the course route.
Participants will leap over dozens of cars and climb several busses in
the "Lions Gate Lockdown," swing over the muddy waters of "Lost
Lagoon," climb nearly two stories over the "Chief," in addition to
several other urban-themed obstacles along a 7km, chip-timed route
through the streets and alleyways of downtown Vancouver. The event will
end with an urban-style block party in downtown.
"Three years ago, I was healthy, fit and strong when doctors diagnosed
me with stage four head and neck cancer," said Kevin Cameron from
"My only hope was extremely aggressive chemo and radiation therapy at
the BC Cancer Agency. The treatment reduced my body weight drastically
but it saved my life. To celebrate my two years in
remission, I registered for Concrete Hero to test my newly
regained strength and more importantly, to raise vital funds for
groundbreaking research," Cameron added.
"I want to personally invite all British Columbians to join us September
29th for our first ever Concrete Hero! Talk with your friends, family,
neighbors, and colleagues, and encourage each to register today! Visit www.concretehero.ca or call (604) 488-HERO (4376)," Nelson added.
To register, donate or receive more information on Concrete Hero, visit www.concretehero.ca or call (604) 488-HERO (4376).
About The BC Cancer Foundation:
The BC Cancer Foundation (www.bccancerfoundation.com) is the bridge that connects philanthropic support and research
breakthroughs in cancer knowledge. As the fundraising partner of the BC
Cancer Agency and the largest charitable funder of cancer research in
this province, we enable donors to make contributions to leading-edge
research that has a direct impact on improvements to cancer care for
patients in British Columbia. We fund with the goal of finding
solutions. As an independent charitable organization, we raise funds
exclusively for the BC Cancer Agency that support innovative cancer
research and compassionate enhancements to patient care.
SOURCE: BC Cancer Foundation
For further information:
Concrete Hero Communications Manager