Fi Asia-China to Welcome the Global Food Industry to Shanghai this Month

- China's most important gathering of food and beverage industry professionals

AMSTERDAM, June 16, 2014 /CNW/ - China's leading nutritional ingredients event, Food ingredients (Fi) Asia China, Health ingredients (Hi) and Natural ingredients (Ni), will take place this month, June 26-28 2014 in Shanghai, China. This is the premier event in China offering food & beverage manufacturers and producers the opportunity to find new suppliers and source health and natural ingredients.

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China is set to become the largest market for food and beverage ingredients in 2014, overtaking the US. The market will consume 87 million tonnes of food and beverage ingredients over the next 5 years, with 75% expected to come from commodity ingredients. Value added ingredients such as flavours and artificial sweeteners are also projected to perform well in China, especially health focused ingredients. With rising health awareness, China's health food and nutritional supplement market value is estimated at over RMB 600 billion, expected to grow. In its 12th '5-Year Development Plan for the Food Industry', it is projected that by 2015 the output value of China's health food industry will reach RMB 1 trillion, with an average annual growth of 20%.

To capture these market trends, Fi Asia-China will return to Shanghai with 6 co-located shows, enlarged to 17 halls of the SNIEC (Shanghai New International Expo Center). With over 3,000 exhibitors across the show, this is the highest quality exhibition in China focusing on the food & beverage ingredients, nutraceuticals and pharmaceutical industries. The show has serviced the Chinese market for 15 years and will continue to create a global meeting place for food professionals to source the ingredients they need, learn about the latest innovations and challenges faced by the industry and develop their business network. The 2013 edition was attended 41,727 visitors, 36% more than the previous year, with international visitors from 66 various countries.

Fi Asia-China is co-located with CPhI China, the world's largest ingredient tradeshow for the pharmaceutical industry, and visitors have free access to this exhibition along with 5 other co-located shows. The Starch Exhibition has been newly introduced for 2014, and will be the only international expo for starch in China. The food ingredients section has been enlarged to 2 halls with Health ingredients (Hi) and Natural ingredients (Ni) pavilions, returning with Healthplex & Nutraceutical China (HNC), providing direct access to the industry's most innovative finished products. Expo FoodTec will showcase food machinery, packaging, and technology innovations in the food and beverage industry.

Visitors to the event will have the opportunity to take a free, guided Nutrimarketing Innovation Tour on key topics, or a self-guided Leatherhead Discovery Tour using a guided trail around the show floor. The new Buyer's Programme feature will also allow visitors to submit their product requests to the organisers who will aim to make a match with an exhibitor onsite. The global buyers meeting (face-to-face match making) at Fi Asia-China provided by 21Food will help international buyers build up business relationships with Chinese suppliers. The 2014 Ringier Technology Innovation Awards will honour companies for their contributions to energy conservation and environment protection, with winners presented on 27 June and their products displayed in the nearby New Product Zone throughout the show. Visitors to the show can download the official Fi Asia-China mobile app for free, to help plan meetings, post to the news feed and find all the show information.

We at UBM Live expect the 2014 edition to be the best to date, with 17 halls and 6 co-located events occupied at SNIEC. Leading companies such as Kraft Foods, Nestle, PepsiCo, SUNTORY, Coca Cola and Lotte have representatives attending, and over 51,000 professional visitors are expected to attend, representing a worldwide audience from over 100 countries. Registration for the event is still open but is closing on June 17th at Potential visitors who miss this deadline can still attend the event and register for free onsite.

Fi Asia-China is presented by the organisers of key events, Food ingredients (Fi) Asia and Food ingredients (Fi) Europe, part of the Fi Global portfolio.

About Food ingredients Global - the trusted route to market since 1986 

Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, publications, extensive data, digital solutions and high-level conferences, are now established throughout the world and provide regional and global platforms for all stakeholders, in the food ingredients industry. Over 500,000 people have attended our shows over the years with billions of Euros worth of business created, as a result. With over 25 years of excellence, our events, digital solutions and supporting products, deliver a proven route to market, with a truly global audience. For more information about the Food ingredients Portfolio please visit:

About the Organiser 

UBM Live connects people, and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as Fi, NuW, MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites, training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors. UBM Live is a division of United Business Media (LSE: UBM.L,, a leading global B2B media provider with 6,500 staff in 40 countries. Incorporated in 1918 as United Newspapers Limited, we live by the motto: "We explore, we exceed, you excel."

For more information about UBM Live, please visit:


For further information: For further press enquiries or for photographs: Sarah Kenny, Marketing Executive, UBM Live, De Entree 73 Toren A, 1100 AS Amsterdam, The Netherlands, Phone: +31(0)20-409-9543,

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