Fallsview Casino launches augmented reality-enabled billboard

NIAGARA FALLS, ON, May 30, 2013 /CNW/ - It's a bird! It's a plane! No - it's a new interactive billboard by Fallsview Casino, which will have street crowds looking to the sky for an augmented reality experience when it's unveiled on Sunday, June 2 from 11am-6pm at Yonge and Dundas Square in downtown Toronto.

"We're proud to launch this innovative idea that reflects the personality of our company; energetic, entertaining and distinct," said Cathy Price, Vice President of Marketing with Fallsview Casino. "We're always looking at memorable ways to connect and add value for new and familiar consumers."

Synonymous with excitement and entertainment, Fallsview Casino is looking beyond traditional advertising to engage audiences. Its new out-of-home "Fun" advertising campaign, developed in partnership with Toronto's Blammo Worldwide, features a billboard at Yonge and Dundas Square that leverages innovative mobile technology to deliver a unique and playful visual experience through augmented reality (AR).

Passersby download the free FUNSQUARE app using their Apple or Android smartphone/tablet, point their device at the billboard, and watch a series of 10-second AR animations that highlight some of the fun that can be found at Fallsview Casino.

"We're thrilled to partner with Fallsview Casino on this outdoor work," said Michael Murray, Chief Creative Officer of Blammo Worldwide. "They (Fallsview) recognize the value of creating brand experiences. The use of AR in their advertising on this project is a great example of their approach. It creates a truly immersive experience for everyone who interacts with it."

The launch of Fallsview Casino's promotional campaign and mobile app will take place on June 2 with various street event activities slated from June to September in Toronto.

For five consecutive years, Fallsview Casino Resort has been voted "Ontario's Favourite Casino" by the Toronto Sun Readers' Choice Awards.

Built on a cliff overlooking the world-famous Horseshoe Falls, Fallsview Casino Resort is the largest and most elegant gaming resort facility in Canada and the crown jewel in Niagara's stunning array of wonders.  It features a casino with over 3,000 slot machines and 100 gaming tables, a 374-room luxury hotel, a full-service spa and fitness centre, a 1,500-seat Avalon Theatre, dozens of dining and shopping options and over 30,000 square feet of meeting and convention space.

SOURCE: Fallsview Casino

For further information:

Jennifer Murphy
Communications Specialist
Fallsview Casino Resort
T: 905-371-7538

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