TORONTO, Sept. 11, 2012 /CNW/ - Equinox, the upscale fitness and lifestyle leader, announces the acquisition of the 23,000 square foot club currently known as The Yorkville Club, located in Hazelton Lanes. The club sits in the heart of Toronto in the Yorkville section of the city, which has been recognized as one of the most luxurious shopping and residential districts in North America.
This second Canadian location follows the recent announcement that Equinox will open a 40,000 square foot club this winter at Commerce Court, located in the heart of the city's financial, cultural and entertainment districts. This Canadian expansion will mark the company's third international location, following a club opening in London, England this Fall; rapidly building the lifestyle brand's global presence.
The introduction of Equinox is a welcome addition to the Canadian fitness sector. For over 20 years Equinox has provided an unparalleled member experience, setting new standards in personal training, innovative group fitness classes, and an unwavering commitment to customer service. Well known for embracing a modern and cutting edge identity, Equinox's iconic advertising campaigns have been shot by pop culture and fashion icons such as Terry Richardson, Steven Klein & Ellen Von Unwerth.
"We are excited to continue to bring Equinox to the best locations in Toronto. Toronto luxury hotel, retail, restaurant and condominium development is thriving, and our newest location in Yorkville is the perfect complement to our Commerce Court corporate flagship." Said Jeff Weinhaus, EVP of development for Equinox.
"We are very excited to welcome the Equinox team to Hazelton Lanes." said Gordon Driedger EVP Central Canada for First Capital Realty, owners of Hazelton Lanes
The Yorkville Club, in transition, will be undergoing major changes and improvements, giving access to a fully designed Equinox club. Upon completion, this welcome addition to the Equinox portfolio will provide members with contemporary design, state-of-the-art equipment, and the most sought after group fitness instructors, personal trainers and experts in wellness.
Equinox Fitness Clubs operates 56 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise and innovation, attention to detail, market leadership and results. For more information, visit www.equinox.com
SOURCE: Equinox Fitness Clubs
For further information:
Media, Suzanne Cohon, Principal, ASC PR, Inc., firstname.lastname@example.org, +1-647-477-5909; Equinox, Rebecca Goodman, Director of Public Relations Rebecca.Goodman@equinox.com, +1-212-774-6329