Economical Insurance strengthens senior leadership team in Western Canada

Cheryl Edmunson appointed new vice-president, sales and distribution, British Columbia

VANCOUVER, June 10, 2014 /CNW/ - Tom Reikman, senior vice-president and chief operating officer of Economical Insurance, today announced an expansion of the company's leadership team in Western Canada.

"These changes provide a platform for a more targeted focus on our growth strategies in British Columbia, Alberta, and the Prairies, as well as continued alignment with Family Insurance Solutions Inc., our wholly-owned managing general agent based in Vancouver," Reikman said. "I am delighted to welcome Cheryl Edmunson to our leadership team in BC and to recognize Graham Doerr's experience and success at Family. We are also enabling Chris Weber to focus on important growth markets in Alberta and the Prairies."

Cheryl Edmunson is joining Economical in the new role of vice-president, sales and distribution, British Columbia effective June 23. She will have regional leadership accountability for Economical's sales and distribution operations in British Columbia, focusing on our profitable growth strategy for BC. Reporting to Javier Ibanez, Economical's vice-president responsible for national sales and distribution, Cheryl will also oversee Family Insurance once Harry Kloosterhuis retires as president and CEO effective June 30.

Ms. Edmunson brings more than 25 years of leadership experience in the property and casualty industry, including claims, underwriting and operations. Prior to joining Economical, Cheryl was vice-president, operations and underwriting at Canadian Northern Shield, part of the Royal & Sun Alliance group. Prior to that, she held senior leadership roles with Aviva and ING Insurance Company of Canada.

Graham Doerr is promoted to chief operating officer of Family Insurance, effective July 2. Currently Family's vice-president, sales and marketing, Mr. Doerr will be accountable for general operations, including sales and distribution, marketing, underwriting and all support functions. Graham has over 24 years of experience in the insurance industry and has been a member of Family's leadership team since 2003 where he contributed greatly to the company's ongoing success.

Chris Weber will become vice-president, sales and distribution, Alberta and the Prairies, effective June 23. He will have regional leadership accountability for Economical's sales and distribution operations and driving growth in Alberta, Saskatchewan and Manitoba, while continuing to report to Javier Ibanez. Mr. Weber joined Economical in 2001 and has held a number of senior leadership and executive roles, including vice-president, sales and distribution, Western region; vice-president, analytics; and vice-president, transformation.

About Economical Insurance

Founded in 1871, Economical Insurance is one of Canada's leading property and casualty insurers, with $1.9 billion in annual premium volume and $5.0 billion in assets as at March 31, 2014. Based in Waterloo, this Canadian-owned and operated group services the insurance needs of more than one million customers across the country. In 2010, Economical announced its decision to become the first federally-regulated mutual property and casualty insurance company to pursue demutualization. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.

SOURCE: Economical Insurance

For further information:

Doug Maybee
Economical Insurance
(T) 519.570.8249
(C) 519.404.0989


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