New brand embraces flexibility and stability
TORONTO, June 12, 2013 /CNW/ - Scotiabank today announced that
DundeeWealth, the brand name used by the Bank for one of Canada's
largest independent financial advisor networks, will change to
HollisWealth™ effective November 1, 2013.
"As a brand, HollisWealth embraces the existing independent and
entrepreneurial spirit of our DundeeWealth advisors, while
acknowledging the stability that comes from being associated with one
of Canada's top banks," said Tuula Jalasjaa, Managing Director & Head
of the DundeeWealth retail advisor network.
As of November 1, 2013, the HollisWealth brand will represent more than
900 independent financial advisors. The name HollisWealth is derived
from the location of Scotiabank's historic head office building which
was constructed more than 175 years ago, in 1837, at 188 Hollis Street
in Halifax, Nova Scotia.
"Our name and brand may be changing, but our fundamental character is
not. Our independent advisor channel is an important component of our
overall wealth management strategy in Canada. We've seen great
organizational growth over the past year and under our new name we
remain committed to providing the necessary tools and support to help
our advisors continue to deliver superior holistic financial planning
and advisory services to clients," adds Jalasjaa.
DundeeWealth Inc. and its advisor network were acquired by Scotiabank on
February 1, 2011. At that time, The Bank and Dundee Corporation
entered into several agreements regarding the trademarks used by the
businesses. One of these agreements licensed the use of the
DundeeWealth trademark to Scotiabank for three years. This license
expires on February 1, 2014.
DundeeWealth is the brand name currently used by Scotiabank to signify
one of Canada's premier independent financial advisor networks, with
more than 900 independent advisors across Canada, providing a range of
leading Canadian wealth management services, from brokerage to mutual
fund dealer to mortgages and insurance, through wholly owned
subsidiaries of Scotiabank operating under the DundeeWealth brand.
Scotiabank is a leading multinational financial services provider and
Canada's most international bank. With more than 83,000 employees,
Scotiabank and its affiliates serve some 19 million customers in more
than 55 countries around the world. Scotiabank offers a broad range of
products and services including personal, commercial, corporate and
investment banking. In December 2012, Scotiabank became the first
Canadian bank to be named Global Bank of the Year and Bank of the Year
in the Americas by The Banker magazine, a Financial Times publication. With assets of $754 billion (as at April 30, 2013),
Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS).
For more information please visit www.scotiabank.com.
For further information:
High Road Communications