Downtown Yonge Business Improvement Area appoints Urban Economict to drive local economic development initiatives

TORONTO, Oct. 9, 2013 /CNW/ - Downtown Yonge BIA announces the appointment of a dedicated economic development specialist, as part of the organization's commitment to fostering the district economy for member businesses and property owners, as well as the wider Downtown Yonge community.

Pauline Larsen has been appointed Senior Economic Development Manager effective immediately as part of that commitment.

Building on a background in economic analysis and journalism, Pauline has spent the past two decades working in the field of urban and real estate research.  She has worked extensively with Downtown Yonge on research and strategy for the past seven years and now joins the team full-time.

A key part of the BIA's mandate is to foster economic growth in the district economy and all programs and projects are assessed using three filters: the ability to generate economic value, social innovation and enhanced member and community engagement. "Streetscape initiatives, capital projects, day-to-day operations and our schedule of events are all about creating economic value for our members and the larger Downtown Yonge community," explains Downtown Yonge BIA executive director and chief staff officer Mark Garner.

The position is responsible not only for gathering and analyzing data and research on downtown Toronto but also finding innovative ways to harness that knowledge to foster the district economy. "Data is only the first step in understanding an economy as diverse as Downtown Yonge's," says Garner.

For more information, please visit our website at, follow us on Twitter @DowntownYonge or Like us on Facebook.

SOURCE: Downtown Yonge Business Improvement Area

For further information:

Information Contact:
Mark Garner
Executive Director and Chief Staffing Officer
416.597.0255 x225

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