Agency named AOR for revolutionary pain relief-system creators
TORONTO, June 5, 2012 /CNW/ - Delivra Inc., a Canadian scientific evidence based company led by scientist, Dr.
Joseph Gabriele and his team of clinicians and innovators who develop
natural, safe and effective medications powered by a revolutionary new
delivery system, Delivra™ has named DDB Public Relations its PR agency of record (AOR). DDB
Public Relations will start work immediately on a brand-building
program to raise awareness for Delivra's unique natural skin delivery
formulation designed to harness the body's own processes to ensure a
greater depth of penetration in transporting healing substances, as
well as, increase demand for their multiple LivRelief™ and LivSport™ retail products.
"Delivra Inc. is a young, innovative Canadian company that we're proud
to partner with and share how their groundbreaking delivery system,
Delivra™ helps people manage multiple health issues including pain in a
safe and natural way," says Martine Lévy, managing director, DDB Public
Relations. "We're developing a robust PR program to highlight the
benefits behind Delivra™ and the LivRelief and LivSport topical retail products."
DDB Public Relations was named AOR following a competitive pitch process
involving 15 PR firms and five shortlisted agencies earlier this
spring. Established in 2005, this is the first time Delivra Inc. has
partnered with an agency for marketing communications services.
"We undertook an extensive search process to find the right PR partner
on both credentials and fit," says Dr. Joseph Gabriele, president and
chief scientific officer, Delivra Inc. "DDB's highly-supportive and
collaborative team came out on top with their strong track record for
breaking new ground with their insights, creative ideas and integrated
Delivra's LivRelief™ and LivSport™ retail products are available online
and at pharmaceutical and health supplement stores across Canada and
About Delivra Inc.
Headquartered in Burlington, Ontario, Canada, Delivra Inc. is comprised of a team of innovators who bring together a collective
125 years of medical and corporate experience. The goal of the company
is to develop natural, safe and effective medications, using a
revolutionary new delivery system, Delivra™.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing
communications agency in Canada. Known for advertising that generates
significant results for clients, DDB Canada is a "total communications
company" whose fundamental belief is that creativity is the most
powerful force in business. DDB Canada has offices in Vancouver,
Edmonton, Toronto and Montreal. The agency's integrated groups include:
DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB
(digital), Karacters Design Group, Rapp Canada (direct and CRM), Radar
DDB (social media), DDB Hodes Recruitment Communications (recruitment
marketing) and Shopper DDB (shopper marketing).
SOURCE DDB Canada
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