DDB brings PR Relief to Delivra Inc.

Agency named AOR for revolutionary pain relief-system creators

TORONTO, June 5, 2012 /CNW/ - Delivra Inc., a Canadian scientific evidence based company led by scientist, Dr. Joseph Gabriele and his team of clinicians and innovators who develop natural, safe and effective medications powered by a revolutionary new delivery system, Delivra™ has named DDB Public Relations its PR agency of record (AOR).  DDB Public Relations will start work immediately on a brand-building program to raise awareness for Delivra's unique natural skin delivery formulation designed to harness the body's own processes to ensure a greater depth of penetration in transporting healing substances, as well as, increase demand for their multiple LivRelief™ and LivSport™ retail products.

"Delivra Inc. is a young, innovative Canadian company that we're proud to partner with and share how their groundbreaking delivery system, Delivra™ helps people manage multiple health issues including pain in a safe and natural way," says Martine Lévy, managing director, DDB Public Relations.  "We're developing a robust PR program to highlight the benefits behind Delivra™ and the LivRelief and LivSport topical retail products."

DDB Public Relations was named AOR following a competitive pitch process involving 15 PR firms and five shortlisted agencies earlier this spring. Established in 2005, this is the first time Delivra Inc. has partnered with an agency for marketing communications services.

"We undertook an extensive search process to find the right PR partner on both credentials and fit," says Dr. Joseph Gabriele, president and chief scientific officer, Delivra Inc. "DDB's highly-supportive and collaborative team came out on top with their strong track record for breaking new ground with their insights, creative ideas and integrated offering."

Delivra's LivRelief™ and LivSport™ retail products are available online and at pharmaceutical and health supplement stores across Canada and the US.

About Delivra Inc.
Headquartered in Burlington, Ontario, Canada, Delivra Inc. is comprised of a team of innovators who bring together a collective 125 years of medical and corporate experience. The goal of the company is to develop natural, safe and effective medications, using a revolutionary new delivery system, Delivra™.

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (digital), Karacters Design Group, Rapp Canada (direct and CRM), Radar DDB (social media), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).


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