MIAMI, March 21, 2013 /CNW/ - Diageo Global Travel and Middle East(GTME)
today announced a new 2013 partnership with Princess Cruises and
Norwegian Cruise Line to deliver an on-board cocktail training program,
as part of one of world's most prestigious mixology competitions -
DIAGEO RESERVE WORLD CLASS.
(Photo: http://photos.prnewswire.com/prnh/20130321/601935-a )
(Photo: http://photos.prnewswire.com/prnh/20130321/601935-b )
Over 400 cruise line bartenders will be trained in progressive cocktail
trends and pitted against each other, in a series of heats. A cruise
line finalist will then go forward to take part in the DIAGEO RESERVE
WORLD CLASS Bartender of the Year final, competing alongside bar
tenders from the four corners of the globe.
Bartenders will be trained in cutting edge cocktail-making trends such
as 'Retro Chic,' 'Tropical Journey,' and 'Hollywood Bollywood Hong
Kong,' balancing a spirit of old school glamour with concoctions such
as the 'Casino Royale.' They will also be coached to develop creativity
and showmanship in DIAGEO RESERVE WORLD CLASS, the drinks industry's
largest and most credible investment in luxury drinking experiences.
Launched in 2009, DIAGEO RESERVE WORLD CLASS operates in 50 countries
and has inspired and educated over 15,000 bartenders from all over the
world, using the finest spirits from the Diageo Reserve collection.
This year's global final will also be held aboard a boutique cruise
liner in the Mediterranean Sea - highlighting the increasing
importance of the cruise channel in cocktail culture.
Following a successful pioneering partnership with Princess Cruises last
year, Norwegian Cruise Lines is welcomed to the program for 2013,
placing both at the forefront of mixology trends.
Philip Duff, expert mixologist at Liquid Solutions is leading the
training: "We are thrilled to be working with Diageo Global Travel and
Middle East, Princess Cruises and Norwegian Cruise Line to immerse
their bartenders in cutting edge cocktail trends. By equipping the
ships' bartenders with these progressive skills we are all helping to
bring a unique fine drinking environment to cruise passengers the world
Louise Higgins, Marketing Director, GTME Americas, said: "We are
delighted to be investing in and expanding the program this year to
welcome Norwegian Cruise Line on-board. Last year Princess Cruises was
our first partner in WORLD CLASS. Both are renowned for their
best-in-class bartenders. By participating in what is one of the
world's most credible cocktail competitions, these bartenders will take
their cocktail making skills to new levels and hone their excellent
customer service skills - all to the benefit of guests who will enjoy
their innovative creations in the luxury setting of the cruise liners."
Peter Tobler, Vice President, Food and Beverage Operations, Princess
Cruises said: "Based on the huge success of WORLD CLASS last year, we
are delighted to be back for a second year. One of our bartenders
reached the global final last year in Rio de Janeiro and we are hoping
to recreate this success in 2013. We believe this partnership with
Diageo GTME will further excite our cruise passengers and make their
fine drinking experience on-board our ships even more memorable. WORLD
CLASS is not only about showcasing the world's best bartenders, it's
about inspiring them to be pioneers in the innovative and ever-changing
cocktail arena. We are delighted that we will be able to treat our
passengers to a winning combination of the world's finest luxury
spirits and the latest trends in mixology."
Wesley Cort, Director of Restaurant & Beverage Development and
Operations for Norwegian Cruise Line, said: "Introducing our bartending
talent to DIAGEO RESERVE WORLD CLASS will take the quality of our guest
service to new levels of excellence. Our guests are seeking luxury
experiences and the finest spirits while on vacation. This program will
help our bar team to enhance those experiences with expanded knowledge
of premium spirits, fresh ideas for cocktails and an ability to
entertain our guests."
1 On Azamara Club Cruise's ship, Azamara Journey, 4th-9th July 2013 in
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines
and beer categories. These brands include Johnnie Walker, Crown Royal,
JepsilonB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc
and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray
Diageo is a global company, with its products sold in more than 180
countries around the world. The company is listed on both the New York
Stock Exchange (DEO) and the London Stock Exchange (DGE). For more
information about Diageo, its people and its brands, visit
http://www.diageo.com. For Diageo's global resource that promotes
responsible drinking through the sharing of best practice tools,
information and initiatives, visit http://www.DRINKiQ.com.
Celebrating life, every day, everywhere.
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