MONTREAL, May 24, 2013 /CNW Telbec/ - Last night at an evening event
held as part of the C2-MTL business conference on creativity, the jury
of the 2013 edition of the Carte Blanche for Creatives contest
announced the big winner in the Montréal market: Luc Du Sault and
Vincent Bernard from the lg2 agency for their "Honda électrique"
The winning team of creatives will travel to France to attend the Cannes
International Festival of Creativity and their client wins a campaign
across the Astral Out-of-Home network in the Montréal region.
Composed of a creative team member from each participating agency, the
jury voted between May 7 and 10 to select the winning piece. The
shortlisted pieces had been voted on by members of the creative
community on carteblancheforcreatives.ca.
"Once again this year, the Carte Blanche contest brilliantly showcased
local talent by giving free rein to creatives wanting to push back the
limits of creativity in out-of-home advertising", said Nathalie Doré,
Vice President, Marketing and Media Creativity, Astral Out-of-Home. "We
warmly congratulate the winners and thank all of the participants who
created incredible works of art."
Launched in March, the Carte Blanche for Creatives contest set a record
by receiving the highest number of pieces ever submitted in the
Montréal and Toronto markets. In its first year, the Vancouver market
also received an impressive number of submissions.
Winners in the Toronto and Vancouver markets will be announced on May 28
and June 4 respectively.
Take a look at the winning and shortlisted pieces on the contest website
at carteblancheforcreatives.ca, as well as on Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more
than 9,500 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Founded in 1961, Astral (TSX: ACM.A ACM.B) is one of Canada's leading media companies. It
operates several media properties—pay and specialty television, radio,
out-of-home advertising and digital media properties—among the most
popular in the country. Astral plays a central role in community life
across the country by offering diverse, rich and vibrant programming
that meets the tastes and needs of consumers and advertisers alike. To
find out more about Astral, go to astral.com.
Image with caption: "Honda électrique 1. (CNW Group/Astral Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20130524_C9801_PHOTO_EN_27029.jpg
Image with caption: "Honda électrique 2. (CNW Group/Astral Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20130524_C9801_PHOTO_EN_27033.jpg
SOURCE: Astral Media Inc.
For further information:
Advisor, Corporate Communications
Astral Media Inc.
Media and Trade Publications:
Vice President, Marketing and Media Creativity