'Community champions are our most passionate spokespeople'
OTTAWA, June 19, 2013 /CNW/ - Canada's community foundations are today
launching a nationwide talent search for local champions to star in the
movement's first advertising campaign.
For more than 90 years, community foundations have been supporting
communities large and small, from coast to coast. Together, Canada's
191 community foundations hold more than $3.5 billion in assets, serve
more than 80 per cent of the nation's population and play a crucial
role in how people give back to their communities. Now, we're ready to
tell that story!
"Community foundation staff and volunteers are passionate advocates for
their communities," says Ian Bird, President and CEO of Community
Foundations of Canada. "There is no one better suited to communicate
what our communities mean to us. We're looking for people who love
their community and the spotlight to come forward and be part of our
Talent Search details
To find people to star in the television and radio campaign, Community
Foundations of Canada will be holding auditions on YouTube:
How to enter: Follow the details at www.communityfoundations.ca/talentsearch. Download our sample spoken word audition poem. Record your
performance. Upload it to YouTube by responding to our video.
Deadline: August 30, 2013.
Criteria: Individuals must be 18 years or older, amateur actors, and involved with
their community or local community foundation.
"We'll be looking for people who embody the spirit of their community,
as well as the campaign's tagline: 'Your Community Makes You. You Make Your Community'," says Ted Nation, President of Yield Branding, the award-winning
agency producing the campaign.
Talent search winners will be flown to Toronto, with all accommodation
and transport paid, where they will star in CFC's first television and
radio ads, which feature a powerful anthem about community.
To audition or for talent search instructions, please visit www.communityfoundations.ca/talentsearch.
About Community Foundations of Canada
Community Foundations of Canada is the national network for Canada's
more than 190 community foundations, which help Canadians invest in
building strong and resilient places to live, work, and play. Community
foundations are one of the largest supporters of communities, providing
more than $143 million in support of local priorities and organizations
in 2012. To find out more visit www.communityfoundations.ca.
SOURCE: Community Foundations of Canada
For further information:
Community Foundations of Canada
P: 613-236-2664 x302