CMA honours visionary Porter CEO as Canada's Marketer of the Year

TORONTO, Dec. 3, 2012 /CNW/ - Robert Deluce, President and CEO of Porter Airlines has been named Canada's 2012 Marketer of the Year by the Canadian Marketing Association.

The award was presented at the CMA Awards Gala on Friday, November 30 in Toronto and recognizes Deluce's leadership in building a brand that has revolutionized Canada's airline industry.  Launched in 2006 by Deluce, Porter Airlines has grown to become the third largest scheduled air service in Canada with 1,300 employees and flights to 13 Canadian and six U.S cities.  The company is rated second in the world in Condé Nast Traveler's Readers Choice Awards Top Small Airlines category.

"Porter Airlines is truly a great Canadian marketing success story and a shining example for how a new entrant with a visionary leader can carve out a niche in a volatile market," said CMA President and CEO John Gustavson.

The CMA Marketer of the Year Award is awarded to the Canadian individual who has continually displayed outstanding marketing acumen and leadership. This award may represent either a body of work or an extraordinary achievement within the past year that has forwarded the cause of marketing in Canada and perhaps beyond Canada's borders.  The three most recent recipients of the CMA Marketer of the Year Award were Guy Laliberté, the founder of Cirque du Soleil, John Furlong of VANOC and Christine Day, CEO of lululemon.  The selection is handled by a special committee of the CMA Board of Directors.

About the Canadian Marketing Association:
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its 800-plus members encompass all facets of marketing and represent consumer and business-to-business marketers and agencies.  These organizations make a major contribution to the economy through the sale of goods and services, investments in media and new marketing technologies and employment for Canadians. CMA helps shape the future of marketing in Canada.  It is the leading provider of marketing education and the marketing community's principal advocate on key public policy issues affecting both consumer and business-to-business marketers.

SOURCE: Canadian Marketing Association

For further information:

Ed Cartwright
Assistant Vice-President, Communications
Tel: 416-644-3760; email:


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