CHCH Celebrates Its 60th Birthday! With Broadcast Special

Announces CH-CHing! Canada's First TV Viewer Loyalty Program

TORONTO, May 29, 2014 /CNW/ - CHCH TV, one of Canada's longest standing independent television broadcasters, is commemorating 60 years of entertaining and informing its loyal viewers starting this June, and to thank those loyal viewers, CHCH is introducing CH-CHing! – the country's first ever broadcast TV loyalty program.

To kick off this birthday milestone, CHCH will air a 60-minute retrospective on its history entitled 60 Years Strong on Friday, June 6 at 8 p.m.  60 Years Strong starts with a look back at the launch of the station by Ken Soble, a broadcast pioneer, whose maverick decision to drop the CBC's programming and go it alone as a private broadcaster made headlines.

"The Special covers memorable programs, personalities and innovations that will create a flood of memories for anyone who's watched TV in Ontario these past six decades," said Mike Katrycz, Vice President, News, Channel Zero.  "Great names and shows from the Special include Tom Cherington, Dick Beddoes, Bill Lawrence, Norm Marshal, Ken Soble's Amateur Hour, Tiny Talent Time (making a comeback in Fall 2014), The Hilarious House of Frightenstein, The Red Green Show, Party Game, Maple Leafs Hockey, Don Cherry's Grapevine and blockbuster movie world TV premieres like The Godfather."

Innovation has always been a hallmark of CHCH and that continues with the introduction of CH-CHing! – the first loyalty program of its kind to give something to the audience.

CH-CHing! is FREE! Once a CHCH viewer registers at, they can earn points to redeem for rewards such as gift cards, discounts, special offers, experiences and various goods from CHCH and its broadcast partners.  Viewers earn points by interacting with the CHCH brand on air and online.  Actions include entering keywords from television programming, and watching and sharing news clips online.

Those that register for CH-CHing! before June 30th will receive 6,000 bonus points. Viewers tuning in to the 60 Years Strong Special on June 6th should watch for the CH-CHing! keyword displayed on-screen to earn an additional 6,000 points.

"CH-CHing! is our way of thanking our viewers for 60 years of loyalty," said Chris Fuoco, VP Sales & Marketing.  "We've created an enduring program that's easy to participate in and that rewards viewers for what they're already doing."

More on CH-CHing!

"We're also incredibly excited about the deeper level of viewer engagement CH-CHing! provides our advertisers," said Jane Hicks, Integrated Promotions Manager, CHCH.  "A number of our partners are already on board, including Parkway Nissan, who is presenting CH-CHing! members with a chance to win the all-new 2015 Nissan Micra as part of our 60th birthday celebrations."

Other partners already signed on for CH-CHing! include Holiday Valley in Ellicottville, New York; Rockway Vineyards; Len's Mill Stores; ECS Coffee; The Love Shop; Barangas on the Beach; Hamilton Hyundai; Wild Water Kingdom; and Romano's Ristorante.

CH-CHing! was developed by SlimCut Media, a company helping digital publishers increase user engagement while driving online revenue. SlimCut's platform combines innovative advertising formats and a reward program.

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SOURCE: CHCH Television

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