Over 80% plan to shop for the summer
MISSISSAUGA, ON, June 21, 2013 /CNW/ - After a long winter and a very
short spring, Canadians are getting ready for summer and Walmart Canada
is helping Canadians find everything they need to make the most of
According to Walmart Canada's research*, over 80% of Canadians intend to
go shopping for their summer needs. On average, Canadians say they
intend to spend almost $1,500 on the things they need to enjoy the
Canadians are ready to be outside, with three-quarters saying they plan
to buy skincare products (75%) to get ready for summer. The change of
seasons is great time to renew or refresh your wardrobe and over
two-thirds of Canadian women (70%) plan to buy a new outfit or shoes
It's also a great time to spruce up your home with a fresh coat of paint
or start a home renovation project. Almost half of Canadians (46%) are
planning to do some home improvement, saying they will buy hardware or
paint during the summer months.
Entertaining is also high on the list of to-do's for the summer months.
The majority of Canadians have already bought food and groceries for
the summer (84%) and almost two-thirds plan to buy alcohol (65%).
Other plans for the summer include travel—48% of Canadians plan to take
a trip—and indoor cleaning (54%).
Walmart Canada welcomes Canadians to drop by this weekend and pick up
summer essentials such a BBQs, patio sets, Adirondack chairs, swing
sets, bikes for the whole family and much more. Canadians are
encouraged to follow the conversation on Facebook and Twitter using #Ready4Summer and share your photos, tips, plans and projects.
About Walmart Canada
Walmart Canada operates a growing network of 380 locations nationwide
serving more than one million customers each day, as well as its
flagship online store, www.walmart.ca, which is visited by over 250,000 Canadians daily. With over 95,000
associates, Walmart Canada is one of Canada's largest employers and is
recognized by Waterstone Human Capital as having one of Canada's top 10
corporate cultures. Walmart Canada is focused on helping Canadian
families in need. Since 1994, Walmart has donated and raised more than
$180 million to Canadian charities and not-for-profit organizations.
Additional company information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/@walmartcanada.
*Summer Trend Survey
Conducted by Research Management Group for Walmart Canada, the online
survey of 1,084 shoppers has a margin of error is 3.0 per cent.
Respondents were recruited from the AskingCanadians national panel to
quotas representing primary household shoppers by region, gender and
age to reflect the national profile. Note that like the primary
household shopper profile the sample is 70 per cent female and 30 per
cent male. Fieldwork timing was from May 20 and June 20, 2013.
SOURCE: Walmart Canada
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