TORONTO, July 6, 2012 /CNW/ - In a recent global survey commissioned by
the Brussels-based International Trade Union Confederation, and
conducted by global research firm TNS and Dutch consulting firm Anker Solutions, Canadians emerged as one of
the most optimistic countries with regard to the state of the economy
within the global financial crisis. Full version of this press release
along with the survey charts and commentary from a TNS expert is
available directly on www.tnscanada.ca/news/CANADIANS-AMONG-MOST-OPTIMISTIC-IN-THE-WORLD-ABOUT-ECONOMY.pdf .
Optimism in Canada, Brazil, and South Africa
Brazil is the most optimistic country in our poll with more than two out
of three respondents saying their country is headed in the right
direction. Canada, comes in as a strong second: as many as 61 percent of the Canadian respondents believe their country is headed
in the right direction followed by South Africa where 53 percent believe their country is
headed in the right direction. This contrasts to the US and not
surprisingly, Greece where pessimism is highest.
Positive View is not an Endorsement of Austerity Policies
A majority (52 percent) of Canadians feel that government should "invest
in jobs and growth", and another 37 percent say they should do both
equally. Only 11 percent of Canadians stated we should pay off debts
now. These results tend to me more or less in line with our
counterparts in the 12 other countries surveyed.
Canadians also agree with most people in the countries surveyed that
strong government action continues to be required on affordable health
care, education, ensuring decent retirement income and ensuring
Feelings of Helplessness Under the Surface
The global survey also showed that two-thirds of people think that future generations will be worse off.
In Canada, that number rises to an alarming 77 percent. Also, two-thirds of all those surveyed (67%) and 68% of Canadians
think that international banks and financial institutions have too much
influence on the economic decisions of their governments.
ABOUT THE GLOBAL SURVEY
The ITUC Global Poll 2012 report conducted by TNS and prepared by Anker
Solutions is available at www.ituc-csi.org from 12 June in English, French, German, Portuguese, and Spanish. The
English version is available directly at:
Notes for editors:
The findings of this study represent the opinions of more than 1.4
billion people, or 20 percent of the current world population. TNS
carried out the fieldwork from 10 April - 6 May 2012. Quota samples were used to reflect national
proportions in terms of age, gender and region. In each country,
approximately 1,000 respondents were interviewed on-line in each
country, for a total of 13,087 respondents. Given the samples are
drawn from our panels in each participating country, normal statistical
margins of error do not apply. A similar sized probability sample of
1,000 respondents would have a margin of error of +/- 2.9%, 19 times
out of 20.
Anker Solutions, based in the Netherlands, was responsible for
questionnaire design, analysis and report writing.
About TNS and Kantar
TNS (formerly known as TNS Canadian Facts) is the Canadian arm of TNS Global. TNS advises clients on specific growth strategies around new market
entry, innovation, brand switching and stakeholder management, based on
long-established expertise and market-leading solutions. With a
presence in over 80 countries, TNS has more conversations with the
world's consumers than anyone else and understands individual human
behaviours and attitudes across every cultural, economic and political
region of the world.
TNS is part of Kantar, one of the world's largest insight, information
and consultancy groups.
Please visit www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy
groups. By uniting the diverse talents of its 13 specialist companies,
the group aims to become the pre-eminent provider of compelling and
inspirational insights for the global business community. Its 28,500
employees work across 100 countries and across the whole spectrum of
research and consultancy disciplines, enabling the group to offer
clients business insights at each and every point of the consumer
cycle. The group's services are employed by over half of the Fortune
Top 500 companies.
For further information, please visit us at www.kantar.com
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