Canadian publishing company sets out to increase tourism in Newfoundland and Labrador's backcountry

COQUITLAM, BC, June 26, 2014 /CNW/ - Mussio Ventures, one of Canada's largest publishing companies, is hoping to inspire more travellers to connect with Newfoundland and Labrador's backcountry this summer, with the release of its premier edition of the Backroad Mapbook and Garmin Licensed Backroad GPS maps for this region. The Mapbook and GPS Maps have been in development for the past 2 years and will be made available to the public on June 25th, 2014.

"Newfoundland is the perfect backcountry playground for outdoor enthusiasts and adventurers alike.  The province has so many natural attractions", said Mussio Ventures co-founder, president and avid outdoorsman Russell Mussio. "It's raw, rugged and beautiful.  No amount of adjectives can describe what you will actually experience once you set out to explore the backcountry in this region.  Whether Newfoundland is your current backyard, or you have to travel all the way from the West Coast, discovering and exploring this place should be on everyone's bucket list".

Known for its success as the go-to outdoor adventure and recreation resource across all other Canadian provinces, Mussio Ventures promises to deliver outdoor enthusiasts and visitors of this region, the same level of detailed maps combined with comprehensive write-ups on all outdoor activities Newfoundland and Labrador's backcountry has to offer.

Some of the highlighted features include: logging and back roads networks, backcountry trail systems, parks, recreation areas, paddling, ATV and snowmobile routes.  In addition, the exhaustively researched write-ups on lake and stream fishing; paddling adventures; wildlife viewing; hiking; biking and horseback riding provide a lifetime of places to visit and adventures to discover.

What started out as a living room enterprise by two British Columbia born brothers 21 years ago has grown into a cross-country venture that embraces Canada's backcountry and great outdoor spaces.  "We seriously hope this Mapbook and GPS map bring Newfoundland's backcountry the local and nationwide attention it deserves.  This was a big job, but well worth it.  We had a team of local researchers and writers to make sure the information is as accurate as possible and noteworthy,"added Russell Mussio.  "We also had a lot of involvement from local fishing and outdoor clubs, park superintendents, hiking enthusiasts, and Government Ministries. It has been a valiant effort by everyone involved and we simply can't thank them enough".

Mussio Ventures was founded in 1993 by Russ Mussio and his brother Wesley, both avid backcountry explorers.  The idea evolved when the brothers got lost through a maze of trails and backcountry roads around Harrison Lake in southern B.C.  Since then Mussio Ventures has grown to become one of the top map producers and publishers in Canada.  The series now includes GPS Maps, Waterproof Maps, Digital Editions, and Mapbooks from coast to coast now including Newfoundland and Labrador.

SOURCE: Backroad Mapbooks

For further information:

Nazli Faghihi, Marketing & Communications Manager
p: 604-521-6277

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Backroad Mapbooks

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