Manufacturers and government work together to educate Canadians about
making more informed food choices
TORONTO, Feb. 27, 2012 /CNW/ - Canada's food and beverage manufacturers
applaud the government's commitment to continue promoting healthy
eating by helping Canadians make more informed nutrition choices.
Food & Consumer Products of Canada (FCPC) and our members know that
government, industry and health groups must work together to reduce
obesity and other health challenges and we support the government's
plan to partner with each sector.
The industry and government been actively engaged in increasing
Nutrition Facts table literacy. Research shows that more than 90 per
cent of Canadians look at the Nutrition Facts table. It is the simplest
and easiest tool Canadians can use to make more informed food and
In 2010, FCPC and 34 companies partnered with the government on the
Nutrition Facts Education Campaign, which promotes the % Daily Value (%
DV) on the Nutrition Facts table (NFt). Visit www.healthycanadians.gc.ca/dailyvalue.
In addition, Canada's food and beverage manufacturers continue to
reformulate products and introduce new ones into the market to give
people even more choices at the grocery store.
"FCPC and our member companies are playing an important role in helping
Canadians live healthy active lives, which we take very seriously. In
addition to our partnership with Health Canada on the Nutrition Facts
Education Campaign, we look forward to continuing to work closely with
the government and health groups to help Canadians make more informed
- Nancy Croitoru, President & CEO, FCPC
In the first year of the campaign, messaging was placed on more than 300
million units of products.
The food, beverage and consumer product industry is the largest employer
in Canadian manufacturing, employing almost 300,000 Canadians.
Food & Consumer Products of Canada is Canada's largest industry
association representing the companies that manufacture and distribute
the vast majority of food, beverage and consumer goods found on grocery
store shelves. Our members are all based in Canada, providing jobs to
almost 300,000 Canadians, and include small and large; multi-nationals
and Canadian-owned companies. Learn more at www.fcpc.ca
SOURCE Food and Consumer Products of Canada
For further information:
Food & Consumer Products of Canada
(416) 510-8024 ext 2276