Canadian Direct scores hat trick in Western Canada customer satisfaction survey

Vancouver-based insurance provider soars above the competition for third year in a row, according to J.D. Power & Associates

VANCOUVER, May 8, 2013 /CNW/ - For the third year in a row, Vancouver-based Canadian Direct Insurance has been ranked 'Highest in Customer Satisfaction among Auto Insurers in Western Canada' in the J.D. Power & Associates 2013 Canadian Auto Insurance Customer Satisfaction StudySM. Canadian Direct earned this 'hat trick' by continuously improving their customer satisfaction scores over previous years.

Canadian Direct Insurance deals directly with its home and auto insurance customers on sales, service and claims. This differentiates the company from almost all other insurers in Western Canada. "We are a totally customer driven organization," says Colin Brown, Chief Operating Officer. "We strive to give our customers the best possible customer and claims service."

The annual study ranks insurance customer experiences with their primary insurer. Rankings are based on five factors: price; claims, policy offerings; billing and payment; and interaction. The study is based on responses from over 11,200 auto insurance policyholders, and was conducted by J.D. Power & Associates.

2013 Canadian Auto Insurance Satisfaction Study
Customer Satisfaction Index Ranking - Western Region (based on 1,000-point scale)

  • Canadian Direct: 800 (five-star)
  • Western average: 705 (three-star)

About Canadian Direct Insurance 
A federally chartered property and casualty insurance company operating in BC and Alberta, Canadian Direct Insurance Inc. began operations on May 15, 1996, selling optional auto insurance primarily in competition with the Insurance Corporation of British Columbia. It was the first BC-based insurance company to sell direct to consumers by telephone and over the internet. For more information:

The J.D. Power & Associates news release is available here: 

SOURCE: Canadian Direct Insurance

For further information:

Media contact:

Jeremy Twigg

Profil de l'entreprise

Canadian Direct Insurance

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