MONTREAL and PARIS, Jan. 18, 2012 /CNW Telbec/ - PARTA Dialogue Inc. (TSXV: PAD), the social media optimization experts predicts that in 2012, the next
frontier for tech companies will be the measurement of performance,
cost-efficiency and return on investment of corporate social media
"With roughly 100,000 brand pages on Facebook currently collectively
boasting over 1 Billion followers, it is clear that companies large and
small have learnt how to build a following online. Now, the questions
top managers are asking are 'Is social media working for us? Is it
making us money?' Tools that can answer these questions will be hot
stuff in 2012," states Tom Liacas, M.A., Parta Dialogue's VP Social
Market activity directly reflects the rising value accorded to social
media analytics solutions, according to Liacas. "Two recent milestones
in this area are the acquisition of analytics company Omniture, by
Adobe, for $1.8 billion in 2009 and the recent 2011 buyout of Radian
6's social media monitoring software by Salesforce. Both of these
transactions demonstrate that large online solutions providers are
eagerly looking to acquire analytics tools to answer client demand,"
Parta Dialogue, is actively working on the rollout of a suite of
campaign analytics solutions for 2012, beginning with a social media
cost-efficiency calculator named "e-Value™". In the words of Tom
Liacas: "This tool is the first building block for credible ROI
calculation. Companies that use it to measure their social media
campaign efficiency will quickly learn whether their efforts on social
media are reaching full potential and also how they compare to
thousands of other brands doing the same."
For more information on Parta's research into social media metrics
For more information on PARTA, visit www.partadialogue.com.
SOURCE PARTA DIALOGUE INC.
For further information:
Tom Liacas, VP Social Media
Parta Dialogue Inc.
+1 (514) 771 - 5120