Merchandise Hub Will Aggregate Fan Created Merchandise, Sell Officially Licensed Designs, and Issue Free District ID Cards* To Fans
SANTA MONICA, Calif., Feb. 14, 2012 /CNW/ - CafePress, The World's Customization Engine™, together with LIONSGATE® (NYSE: LGF), a leading global entertainment company, today announced that they've partnered to create an official online store for THE HUNGER GAMES. Launching on February 21st, the CafePress store will be selling both officially licensed film merchandise and fan created designs.
The official merchandise will be a sampling of all licensed products for the film, with a concentration on apparel, accessories, and novelty items. THE HUNGER GAMES fan merchandise portal will allow fans to express their love of the story in the form of self-designed t-shirts, canvas bags, water bottles, and more than 250 other products. Aficionados can explore and design products for multiple mini-shops within the main portal that will each focus on the film's major characters and Districts.
In a special promotion beginning on February 14th and continuing throughout the lifetime of the store, fans will also have a chance to create a free District ID Card* through a new exclusive Hunger Games Facebook application that will be available within the CafePress shop. Any fan that registers for an ID card through the app can claim a physical ID card that shows among other things their district and job assignment. Existing "citizens of Panem" can also claim their free The Hunger Games ID card* through the app.
"The Hunger Games is such a moving story of survival in so many ways, and it stays with its readers long after they put the book down," said Marc Cowlin, Director of Marketing at CafePress.com. "We're looking forward to seeing that same excitement that readers feel from the books and will see in the movie expressed in their designs on products for The Hunger Games fan portal and shop."
"From Day 1, we have tried to make room for the enormous passion of The Hunger Games fans in our film's marketing campaign, and this store is the perfect example of that approach coming to fruition," said Lionsgate's Chief Marketing Officer Tim Palen. "We're proud to have worked with CafePress to provide a unified place where fans can get official film products, express their love for the story in their own voice, and become card carrying District citizens."
*Not including shipping fees. Certain exceptions may apply.
About THE HUNGER GAMES
Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must fight with one another until one survivor remains.
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she's ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. Suzanne Collins' best-selling novel, the first in a trilogy published by Scholastic that has over 23.5 million copies in print in the United States alone, has developed a massive global following.
Lionsgate will release THE HUNGER GAMES on March 23, 2012.
To experience The Hunger Games online, please visit:
Official Website: http://www.thehungergamesmovie.com/
Official Facebook Page: http://www.facebook.com/thehungergamesmovie
Official Twitter Page: http://twitter.com/thehungergames
Capitol Couture: www.capitolcouture.pn
CafePress Inc. is The World's Customization Engine™. Launched in 1999, CafePress empowers individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce platform. Today, CafePress' portfolio of brands includes CafePress.com, Canvas On Demand, ImageKind, InvitationBox.com and Canvas On Demand Pro.
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