Build-A-Bear Workshop Launches Huggable Heroes Search For Young People Making A Difference

ST. LOUIS, May 1, 2014 /CNW/ - Today Build-A-Bear Workshop® launched its search for Huggable Heroes®, charitable-minded youths making the world a better place. Through the Huggable Heroes program, Build-A-Bear Workshop recognizes and rewards young people ages 8 to 18 for extraordinary acts of service. From May 1 through June 12, Build-A-Bear Workshop Guests can nominate extraordinary youths by visiting or stores nationwide.

"Around the world, young people are participating in remarkable acts of service that address issues in their communities and beyond," said Sharon John, Build-A-Bear Workshop chief executive officer. "Through the Huggable Heroes program, Build-A-Bear-Workshop aims to celebrate these young heroes and empower the next generation of leaders."

Nominations for the 2014 Huggable Heroes program will be narrowed down to 50 finalists. Ten winners will each receive a $5,000 educational savings scholarship and a $2,500 donation to a designated charity of their choice. Visit for additional information about the Build-A-Bear Workshop Huggable Heroes program.

About Build-A-Bear Workshop, Inc.
Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The company was named to the FORTUNE 100 Best Companies to Work For® list for the sixth year in a row in 2014. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $379.1 million in fiscal 2013. For more information, call 888.560.BEAR (2327) or visit the Investor Relations section of its award-winning Web site at®.


Jill Saunders

Shannon Hermann

314-423-8000 ext. 5293

314-423-8000 ext. 5379

314-422-4523 (cell)

314-556-8841 (cell)

SOURCE: Build-A-Bear Workshop, Inc.

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