Shining in life is possible when a child has breakfast
TORONTO, Feb. 14, 2013 /CNW/ - Each day, across Canadian classrooms, 1
in 7 children are at risk of starting school on an empty stomach.
Breakfast Clubs of Canada believes every child deserves an equal chance
to shine in school, and a nutritious breakfast helps make that happen.
That's why the Breakfast Clubs of Canada's annual Help Them Shine Campaign, which kicks off today and continues until March 10, is
committed to raising funds to support the cause of feeding our
children's future with a nutritious breakfast each and every morning.
During this campaign, Canadians are invited to show their support by
purchasing a $1 bookmark at Walmart Canada stores across the country. Walmart will generously match customer donations, up to $2,000, at
each of its stores.
"Breakfast Clubs of Canada believes every child deserves an equal chance
to shine in life," says Daniel Germain, president-founder of Breakfast
Clubs of Canada. "When children go to school hungry or poorly
nourished, their energy levels, memory, problem-solving skills,
creativity, concentration and behaviour are all negatively impacted.
Every bookmark sold equals one nutritious breakfast for a child."
Breakfast Clubs of Canada serves approximately 20 million breakfasts
annually to 120,000 children in 1,215 schools across Canada. The Help Them Shine Campaign aims to raise $3.0 million this year.
"Walmart is focused on helping Canadian families in need, and our
support of Breakfast Clubs of Canada certainly helps us in that
mission," says John Lawrence, director, corporate social responsibility
at Walmart Canada. "Since 2006, we are proud to be associated with
Breakfast Clubs of Canada. Funds raised from the sale of bookmarks as
well as the corporate donation allow the Clubs to provide more than
just food; to give children a brighter future."
All funds raised will enable Breakfast Clubs of Canada to continue to
maintain its 1,215 breakfast programs as well as increase its training
programs to focus on, among other things, nutrition, youth self-esteem
To learn more about Breakfast Clubs of Canada's activities and its
mission, to make an online donation, or to find out how you can get
involved, visit www.breakfastclubscanada.org.
Image with caption: "$1 equals a nutritious breakfast for a child (CNW Group/Breakfast Clubs of Canada)". Image available at: http://photos.newswire.ca/images/download/20130214_C5544_PHOTO_EN_23734.jpg
SOURCE: Breakfast Clubs of Canada
For further information:
Club des petits déjeuners du Canada
Breakfast Clubs of Canada
450 641-3230 x 292
(905) 821-2111 x 74240