Bramalea City Centre Joins Forces with Charity to Collect Food for Local Families

Bramalea City Centre hosts 2nd Annual Rise & Shine Food Drive from October 2 to 13

BRAMPTON, ON, Sept. 30, 2014 /CNW/ - In the spirit of Thanksgiving, Bramalea City Centre (BCC) has teamed up with Caledon Community Services to launch the second annual Rise & Shine Food Drive from October 2 to 13. Focusing once again on the importance of breakfast food items, this year's goal is to collect 1,000 units of non-perishable food items that will be shared with local charities, including Knight's Table in Brampton.

"We were so inspired by the incredible generosity shown during last year's campaign, that we knew we wanted to make the Rise & Shine Food Drive an annual event," shares Alan J. Gomez, Marketing Director, Bramalea City Centre. "This year we are proud to partner with Caledon Community Services and look forward to supporting those in need this Thanksgiving."

"Breakfast is the most important meal of the day. Meals shared together fill more than tummies they also fill the soul," shares Fiona Coughlin, of Caledon Community Services. "We are thrilled to partner with Bramalea City Centre and with their support, we are bringing the entire community together to exchange healthy activities for nutritious breakfast foods. We are excited to share the food donated with those who need it and we also welcome the entire community to join us at The Exchange in Bolton for more healthy community activities."

Another partner of The Rise & Shine Food Drive is the Brampton A's—a Canadian professional basketball team that play out of the Powerade Centre in Brampton.

Non-perishable food donations will be accepted at the Guest Services Desk on the lower level in BCC (located at 25 Peel Centre Drive) during regular shopping hour.  Most needed food items include:

  • Nutritious Cereals
  • Oatmeal
  • Nutella
  • Peanut Butter
  • Honey
  • Jams & Jellies
  • Fruit Juices
  • Canned Fruit
  • Powdered Milk
  • Tetra Pack Milk/Almond Milk
  • Granola Bars
  • Pancake Mix
  • Syrup

In appreciation of the support shown for this year's Rise & Shine Food Drive, donors to the program will have the opportunity to participate in BCC's "Fill a Basket" initiative. When donating non-perishable food items at BCC, if a donor's offerings fill a basket (as measured by Guest Services), their name will then be entered into a draw to win a pair of tickets to a Brampton A's basketball game. Complete rules & regulations available at Guest Services.

Social Media Links
Follow BCC on Twitter at @BCCStyle
Like Daily Bread Food Bank on 
Official Hashtag for Food Drive #BCCRiseandShine 

Bramalea City Centre, is located at 25 Peel Centre Drive, at the major intersection of Queen St. and Dixie Rd., in Brampton. As the 7th largest shopping centre in Canada and the 4th in Ontario, Bramalea City Centre offers more than 300 shops and services, and the mall is also home to FashioniCITY, a loyalty program designed for those who love to shop. For more information visit or call Guest Services at 905-793-9417.

SOURCE: Bramalea City Centre

For further information: Alan J. Gomez, Bramalea City Centre,, 905-595-4746; Anna Peirce, smitten creative boutique,, 416-782-2300, ext. 202

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Bramalea City Centre

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