Black Friday: 7 a.m. opening and "Throw-away Thursday" at Mic Mac Mall

To support National Diabetes Awareness Month, Ivanhoé Cambridge partners with Canadian Diabetes Association for a responsible shopping celebration

MONTREAL, Nov. 21, 2013 /CNW Telbec/ - Ivanhoé Cambridge unveiled plans and activities today for the "Black Friday" shopping celebration at Mic Mac Mall and in 31 of its other shopping centres across Canada.

7 a.m. doors open!
Mic Mac Mall will open at  7:00 a.m. on November 29, 2013.

Throwaway Thursday: Gift cards to the first 200 shoppers who donate to Clothesline
To mark the occasion of Black Friday shopping gaining popularity across Canada, Ivanhoé Cambridge is collaborating with Clothesline and the Canadian Diabetes Association to encourage consumers to shop responsibly. On Throwaway Thursday, November 28, the public is encouraged to make room for Black Friday purchases in order to make a donation: the first 200 shoppers on November 29 who bring a donation of gently used clothing and footwear to Clothesline will receive a $10 gift card.

Shopping centres will continue to encourage customers to donate their gently used clothing during Black Friday and through December 5.

About the Clothesline program
100 percent of net proceeds raised by Clothesline directly support the Canadian Diabetes Association and world-leading diabetes research, education, advocacy and important programs like D-Camps.

"We're excited to increase our Black Friday activities this year by promoting the event through a responsible approach," said Joanne Ross, Director, Regional Marketing, Central, Ivanhoé Cambridge. "In the true Canadian way, we're encouraging shoppers to give back to the community and contribute to fight a growing public health issue."

More promotions and discounts
Several participating retailers will also offer shoppers significant promotions and discounts. Shoppers are encouraged to visit Mic Mac Mall's website and social media platforms for more information:

Campaigns across Canada
To find out more about Ivanhoé Cambridge's Black Friday activities in 32 of its shopping centres across Canada, please visit

About Ivanhoé Cambridge
Ivanhoé Cambridge is a world-class real estate company that leverages its high-level expertise in all aspects of real estate including investment, development, asset management, leasing and operations, to deliver an optimal return for its investors. Through its multiple subsidiaries, its assets in more than 20 countries were valued at over Cdn$35 billion as at December 31, 2012. Ivanhoé Cambridge is a real estate subsidiary of the Caisse de dépôt et placement du Québec (, one of Canada's leading institutional fund managers. For more information, visit

SOURCE: Ivanhoé Cambridge

For further information:

Mic Mac Mall
Rebecca Logan

Ivanhoé Cambridge
Sébastien Théberge
Global: +1.866-456-3342


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