Benjamin Moore Collaborates With The Colonial Williamsburg Foundation On The Launch Of The WILLIAMSBURG® Colour Collection By Benjamin Moore

144-Colour Palette Reflects Actual 18th- And 19th-Century Colours Uncovered By The Colonial Williamsburg Foundation's Historians And Matched By Benjamin Moore's Unparalleled Paint Technology

MONTVALE, NJ, May 16, 2013 /CNW/ - Benjamin Moore, one of North America's most respected paint manufacturers and colour authorities, has joined with The Colonial Williamsburg Foundation's WILLIAMSBURG brand to launch The WILLIAMSBURG® Colour Collection by Benjamin Moore, an assortment of paint colours authentically rooted in the history of the United States and its founding. The new 144-colour palette represents a unique intersection of history, science and design that reflects the actual colours that existed in the 18th- and 19th-century and brought to customers through the most advanced paint technology in the industry from Benjamin Moore.

"This work showcases the close collaboration between two firms steeped in a rich heritage, both with a passion for bringing history into the home," said Carl Minchew, Benjamin Moore's Vice President of Colour Innovation and Design. "The WILLIAMSBURG® Colour Collection by Benjamin Moore offers our customers beautiful shades in a palette of amazing, accurate colours that are as stylish today as they were 250 years ago."

Colonial Williamsburg's renowned research team of historians and conservators examined period documents, paint samples, wallpaper and architectural fragments, and through this process discovered fresh and unexpected colour findings.  The Benjamin Moore team then carefully studied pigment compositions in order to precisely match these colours using the latest scientific methods to ensure the highest degree of authenticity to the original hues. As a result, The WILLIAMSBURG® Colour Collection by Benjamin Moore presents a vibrant yet complex array of shades as they appeared more than 250 years ago that can be effortlessly incorporated into the modern home.

"It has been very exciting to work with Benjamin Moore developing a paint palette based on historic precedent," said Matthew Webster, Director of the Grainger Department of Historic Architectural Resources for The Colonial Williamsburg Foundation. "Together we developed the colours using almost 90 years of paint research and an understanding of historic production methods creating a palette that embodies the WILLIAMSBURG 'trend meets tradition' theme. It's personally satisfying to see research become reality with a palette that is consistent with colours that would have been found in the 18th century."

The WILLIAMSBURG® Colour Collection by Benjamin Moore is now available in Benjamin Moore's Aura, Regal Select and Advance paints, as well as pint samples. The vibrant, authentic colours that Benjamin Moore customers expect can only be achieved through Benjamin Moore paints, which are available exclusively through Benjamin Moore's North American network of independent paint dealers. Benjamin Moore's premium Aura, Regal Select and Advance paints are built upon the proprietary Gennex platform, which has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. For more information, visit

The WILLIAMSBURG® brand offers fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today's lifestyle, WILLIAMSBURG is the preeminent leader of American style. The Colonial Williamsburg Products Program includes 40 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 20 retail stores and website, Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit center for history and citizenship that oversees the restored colonial capital in Williamsburg, Virginia.

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883 and established its Canadian operations in 1906. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed through a network of independent paint and decorating retailers. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura®, über-performance low-VOC paint; Benjamin Moore Natura™, the low-VOC interior paint, remaining low in any colour, any sheen; and, EcoSpec WB® low-VOC paint for commercial interiors.

Image with caption: "Benjamin Moore Collaborates with The Colonial Williamsburg Foundation on the Launch of the WILLIAMSBURG® Colour Collection by Benjamin Moore Featuring a 144-Colour Palette (CNW Group/Benjamin Moore)". Image available at:

Image with caption: "The WILLIAMSBURG® Colour Collection by Benjamin Moore is now available in Benjamin Moore's Aura, Regal Select and Advance paints (CNW Group/Benjamin Moore)". Image available at:

SOURCE: Benjamin Moore

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