− Bell Media is the first Canadian broadcaster to partner with Twitter
for Canadian television-related industry research −
To tweet this release: http://bit.ly/18Ybn1j
TORONTO, June 6, 2013 /CNW/ - In advance of the #CTVUpfront, Bell Media
and Twitter announced today a partnership around a number of important
analytics initiatives relating to social media and television. The
research will focus on the social TV behaviour of Canadian viewers, the
return on investment of social TV initiatives, and the relationship
between audience engagement and Twitter activity.
"We're excited to continually expand our presence in the social media
space through the power of our premium content. We are committed to
measuring, sharing and applying knowledge from passionate social
conversations to help our advertisers' brand campaigns become even more
effective," said Kevin Crull, President, Bell Media. "Our content
drives engagement, and Twitter 'amplifies' the conversation.
"Twitter is TV's social soundtrack," said Kirstine Stewart, country
director of Twitter Canada. "Working closely with Bell Media, we will
be able to accelerate the development of analytic tools mentioned and
we look forward to sharing the findings with clients and industry."
With both Canada's most-followed media property (@MuchMusic) and most-followed media personality (@TSNBobMcKenzie), and a Twitter network with reach in the millions, Bell Media is a
leader among media companies on Twitter. As one of the tools used in
analytic development, Bell Media will also employ AMPLIFY, Twitter's
branded, in-stream video tool that allows broadcasters to complement
on-air content with timely in-tweet video clips.
This partnership highlights Bell Media's ongoing commitment to
advertisers to provide the best opportunities for messaging and
measurement. Twitter and Bell Media will work together to develop,
execute, and analyze research, and will collaborate in the promotion
and communication of this research in the press and industry forums.
About Bell Media:
Bell Media is Canada's premier multimedia company with leading assets in
television, radio and digital. With passion and an unrelenting
commitment to excellence, Bell Media entertains, informs and inspires
Canadians. Bell Media owns 28 conventional stations, including CTV,
Canada's #1 television network, and owns and operates 30 specialty
channels, including TSN, Canada's #1 specialty channel and RDS,
Canada's #1 French-language specialty channel. Bell Media also owns 33
radio stations, dozens of websites, Dome Productions Inc. and has
partnered with Cirque du Soleil to form Cirque du Soleil Media, a
Montréal-based production company. Bell Media is owned by BCE Inc.
(TSX, NYSE: BCE), Canada's largest communications company. For more on
Bell Media, please visit www.BellMedia.ca.
SOURCE: Bell Media
For further information:
Carolyn Fell, Bell Media, 416.384.2817 or email@example.com