Bell Media Digital Rocks into 2012 with Top Spots in the Canadian Online Landscape

- More Canadians flock to Bell Media sites than any other Canadian media company in 2011, its strongest year yet -

To tweet this announcement:

TORONTO, Jan. 12, 2012 /CNW/ - Bell Media Digital was carried out of 2011 on the momentum of strong year-over-year gains and rankings, ending the year as one of the biggest properties in the Canadian online landscape. In the past year, Bell Media was second only to YouTube (Google Sites) in Canada for total Video Views, third in total time spent viewing video, and was fifth overall among all properties online in Canada, following Google, Microsoft, Facebook and Yahoo!

"Bell Media Digital started strong and finished even stronger in 2011," said Gary Anderson, Head of Bell Media Digital. "Across all divisions, we're focused on what our customers want. The best content, the best video, great user experiences and engagement. With exciting mobile and app launches this year, plus a commitment to excellence and constant evolution, Bell Media Digital is looking forward to a stellar 2012."

Video Views:

Bell Media welcomed an average of 3.9 million Video Viewers and delivered almost 124.5 million Video Views each month in 2011. Even more remarkable, for the period of September-November 2011 alone, Video Views increased to an average of 150 million per month, an increase of 124% over the same period in 2010.

  1. Google Sites
  2. Bell Media
  3. VEVO
  4. Microsoft Sites
  6. Undertone
  7. Viacom Digital
  8. SpotXchange Video Ad Marketplace
  9. Tremor Video
  10. Shaw
  11. Yahoo! Sites
  12. ADAP.TV
  14. CBC-Radio Canada Sites
  15. Future Publishing Limited
  16. Selectable Media
  17. BrightRoll Video Network
  18. Blinkx
  19. Break Media
  21. Turner Digital
  22. Tudou Sites
  23. Blip.TV Network
  24. TubeMogul Video Ad Platform
  25. AOL Inc

Site Traffic:

Bell Media Digital continued to deliver immense display audiences with an average of 14.4 million Unique Visitors each month since April of 2011. For the period of September-November 2011, Bell Media saw an increase of 10% in Unique Visitors, climbing to 14.6 million over the same period in 2010. In the same time period, Rogers was Bell Media's closest television competitor with 8.2 million Unique Visitors, followed by CBC-Radio Canada Sites with 7.6 million and Shaw with 4.4 million.

  1. Google Sites
  2. Microsoft Sites
  3. Facebook
  4. Yahoo! Sites
  5. Bell Media
  6. Wikimedia Foundation Sites
  7. EBay
  8. Apple Inc.
  9. VEVO
  10. Ask Network
  11. Yellow Pages Group
  12. Amazon Sites
  13. AOL Inc.
  14. Canoe Network
  15. The Weather Network Meteomedia
  16. Glam Media
  17. Viacom Digital
  18. Rogers
  19. New York Times Digital
  20. CBC-Radio Canada Sites
  21. Postmedia Network
  22. CBS Interactive
  23. Turner Digital
  24. Torstar Digital
  25. Demand Media

Time Spent:

Third overall behind only YouTube (Google Sites) and VEVO for time spent viewing video, Bell Media served an astounding 8.1 million hours of video on average each month, peaking in October with 10.8 million hours, which totals more than a millennium (1,232 years) worth of video.

  1. Google Sites
  2. VEVO
  3. Bell Media
  6. Tudou Sites
  10. Viacom Digital
  11. Microsoft Sites
  13. Blinkx
  14. Future Publishing Limited
  15. CBC-Radio Canada Sites
  17. Yahoo! Sites
  18. Break Media
  20. Vimeo
  21. Shaw
  22. Turner Digital
  23. Blip.TV Network
  24. Ustream
  25. Youku Inc

Site-By-Site Gains:

Year over year Bell Media sites saw the following increases in 2011 over 2010 for Unique Visitors:

Year over year Bell Media sites saw the following increases in 2011 over 2010 for Unique Video Viewers:


Unique Visitors, also referred to as Total Unique Visitors: The estimated number of different individuals that visited any content of a website, a category, a channel, or an application during the reporting period.

Videos or Video Views: Total number of streams or progressive downloads initiated by viewers

Video Minutes or Time spent viewing video: Sum of potential video duration in minutes for the entity

About Bell Media:

Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada's #1 television network and lead broadcaster of the London 2012 Olympic Games, and owns and operates 29 specialty channels, including TSN, Canada's #1 specialty channel and RDS, Canada's #1 French-language specialty channel. Bell Media also owns 33 radio stations, dozens of websites including the portal, and Dome Productions. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit

About Bell Media Digital:

Bell Media Digital delivers the most popular news, sports, entertainment and lifestyle media in Canada through dynamic systems including Canada's leading online video network, award-winning websites, user-generated content sites, mobile-optimized sites and apps. Bell Media Digital is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

  • All references are comScore.
  • 2011 data refers to Apr-Nov
  • Fall 2011 and 2010 refers to Sept-Nov (Sept-Nov 2010 includes unduplicated former CTVglobemedia and Sympatico)
  • Individual site year-over-year data is Jan-Nov 2011 over 2010.

SOURCE Bell Media

For further information:

Carolyn Fell, Bell Media Digital, 416.384.2817

Emily Alonzo, Bell Media Digital, 416.384.2664


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