TORONTO, March 4, 2013 /CNW/ - Susan Senecal, Chief Marketing Officer of
A&W Food Services Canada, was elected Chair of the Canadian Restaurant
and Foodservices Association (CRFA) for 2013 - 2014 at the
association's annual meeting today.
Susan is in charge of marketing at A&W, one of the country's top 10
restaurant brands and franchisors. The chain has grown to 773 locations
and over $850 million in sales last year across the country.
As CRFA's Chair, Susan will lead a business association representing
30,000 members in Canada's $65-billion restaurant industry - one of the
country's largest employers that provides career opportunities for 1.1
million Canadians. CRFA represents restaurant and foodservice
businesses in all provinces and works on behalf of restaurants as a
voice to government, source of cutting-edge research and partner for
"My first job in the restaurant industry was as a cafeteria cashier in
university. Once graduation came along I loved the restaurant business
so much, I've stayed there ever since," says Senecal. "Restaurants
bring people together, whether it is as a convenience or a great place
to spend time with friends. I've sat on the CRFA's board of directors
for eight years and have seen firsthand the hard work that CRFA does to
help restaurants grow and prosper."
About Susan Senecal:
Susan has a degree in biology and human genetics from McGill University
in Montreal. A part-time job in a Montreal department store cafeteria
changed her mind about entering that field. After graduation, she was
hired as a management trainee at a local restaurant and loved it. Her
passion for the restaurant industry continued to grow and she quickly
moved up the career ladder. Susan moved to A&W in 1992 as an Area
Manager. She became Regional Director of Operations in 1996, and
General Manager, Quebec a year later. In 2002, she was appointed Vice
President, Operations. She now lives in Vancouver and took over her
current role at A&W last year.
Susan plays a major role in A&W's work with the Multiple Sclerosis
Society of Canada. For the last four summers, A&W and the society have
created a variety of fundraising events and activities, culminating in
Cruising for a Cause Day. Last year, the chain raised $1.25 million
toward supporting the society in its mission to find a cure for MS and
improve the lives of those touched by the illness.
NOTE TO EDITORS: A high resultion photo of Susan Senecal is available
at the following URL: http://www.crfa.ca/images/susansenecal_large.jpg
SOURCE: Canadian Restaurant and Foodservices Association
For further information:
Media contact: Prasanthi Vasanthakumar, Communications Specialist 416-649-4254
or 1-800-387-5649, ext. 4254. Email: firstname.lastname@example.org.