FORT WASHINGTON, PA, June 27, 2012 /CNW Telbec/ - Today, The Research
Intelligence Group of Fort Washington, PA, and Patient Crossroads, Inc.
of San Mateo, California, a company specializing in developing patient
advocacy groups, announce a new alliance.
By bringing together the strengths and assets of both companies, the
alliance will allow health care and pharmaceutical companies to conduct
highly effective market research among low incidence,
disease/condition-specific patient populations, yielding significant
new insights to health care professionals while simultaneously creating
Healthcare and Pharmaceutical companies have historically conducted
research among low incidence populations by surveying Health Care
Professionals. While this approach yields significant insights for
costs that fall within client budgets, these types of research often
significantly under-report the impact of patient emotions on their
decision-making process. "We believe formalizing our collaboration
with Patient Crossroads will allow TRiG to provide our Health Care and
Pharmaceutical clients with new insights to better understand the
critical role that patients play in their ongoing treatments. This
allows our clients to obtain a new and highly effective listening post
for patients who often feel ignored, " says Ron Cosgrove, President of
TRiG's Healthcare Division.
Kyle Brown, CEO of Patient Crossroads, concurs. "Patient Crossroads has
been dedicated to forming patient communities to support advocacy,
awareness and education. Our collaboration with TRiG allows our
communities to have a stronger voice leading to more favorable outcomes
for patients and healthcare organizations, alike."
The Research Intelligence Group is the U.S. Division of Leger Marketing,
the largest independent Canadian-based marketing research company. With
more than 600 market research professionals, Leger has delivered
world-class professional standards and has earned the prestigious Gold
Seal certification from the Marketing Research Industry Association.
Since being founded in 1986, Leger Marketing has provided unparalleled
excellence in every aspect of our offering. http://www.trig-us.com/
About Patient Crossroads
PatientCrossroads provides registry systems that connect communities of
people with rare diseases and scientists studying those conditions. The
organization offers software, technology, management and data curation
services. To support rare disease groups that do not have patient
registries, the Office of Rare Diseases Research at the National
Institutes of Health (NIH) and PatientCrossroads have launched the
Global Rare Disease Registry and Data Repository. http://www.patientcrossroads.com/
SOURCE The Research Intelligence Group (TRiG)
For further information:
Further information on the alliance and its benefits can be obtained by attending a joint capabilities presentation on July 11, 2012. For more information on this alliance or the joint presentation, please contact Ron Cosgrove, President of TRiG's Healthcare Division at (215) 643-8607 or firstname.lastname@example.org.