Survey highlights opportunities to improve passenger experience
TOULOUSE, France, July 6, 2012 /CNW/ - On the eve of the Farnborough
International Airshow, Airbus reveals the latest findings in a two-year
global consultation with more than 1.75 million people which spells out
what passengers want from flying in the future: more sustainable; less
stressful; and more of it, despite social media revolutionising how we
keep in touch.
63% of people worldwide say they will fly more by 2050
60% do not think social media will replace the need to see people
96% believe aircraft will need to be more sustainable or 'eco-efficient'
Almost 40% feel air travel (door-to-door) is increasingly stressful
"Aviation is the real World Wide Web," says Charles Champion, Airbus
Executive Vice President, Engineering. "The results of the survey show
that there is nothing better than face to face contact. The world is
woven together by a web of flights that creates ever-expanding social
and economic networks: 57 million jobs, 35 per cent of world trade, and
US$2.2 trillion in global GDP.
"Since we launched the Future by Airbus, we have engaged with people in
192 countries in a dialogue about the future of air travel. This
resulted in our revolutionary Airbus Concept Plane and Cabin which
offer a glimpse into some of the innovations that could meet evolving
passenger trends and environmental considerations. It's clear that
people are really excited about the future of sustainable flight and we
want them to be part of shaping that future."
86% of people think less fuel burn is key and 85% a reduction in carbon
66% want quieter aircraft and 65% planes which are fully recyclable
But Champion notes that as more people fly more often, the greater their
expectations will be for the 'end-to-end passenger experience.' The
Airbus consultation highlights a predictable list of gripes: queues at
passport control; slow check-in and baggage collection; sitting on the
tarmac; and circling in holding patterns around airports.
"In London for example we've seen concern about queues at airports and
people are understandably not happy about it," he adds. "But the
reality is those capacity constraints are a sign of things to come
unless the industry can work together to cut delays, and with aviation
set to double in the next 15 years, that's what we're looking at."
More than 90 per cent of the €2 billion that Airbus spends on Research &
Development is directed at improving the environmental performance of
its aircraft. The latest generation includes the flagship A380, the
world's largest yet quietest commercial aircraft; a fuel efficient 'new
engine option' for the A320 family, the A320neo; and the A350 XWB that
will provide a 25 per cent step-change in fuel efficiency whilst giving
passengers more space on board.
Notes to Editors
Airbus has engaged with over 1.75 million people through airshows,
events and online since 2010. Its latest findings are based on
responses from 10,000 people across 10 countries.
SOURCE Airbus S.A.S.
For further information:
Darren Young: +44-2078613135 / +44-7824473868, Ellie Backhouse +44-2078613014 / +44-7717542247, Jess Tozer +44-2078613123