ADIDAS CELEBRATES THE OPENING OF ITS FIRST TERREX STORE IN CANADA
Located in Vancouver's Kitsilano, the new store offers in-person access to the full line of high-end outdoor gear
VANCOUVER, BC, Dec. 26, 2022 /CNW/ - Today, adidas officially opened its doors to the first ever Canadian TERREX store situated in the outdoor hub of Vancouver, Kitsilano. The new store offers Canadian customers the opportunity to shop and experience the entire TERREX collection in-person.
adidas TERREX is adidas' outdoor-specific brand that enables greater accessibility and inclusivity in nature through gear that inspires outdoor adventure – be it climbing, trail running, mountain biking or enjoying a day on the snowy mountains.
"The TERREX store is something we are thrilled to bring to Vancouver and Canada," says Lesley Hawkins, VP Retail at adidas Canada. "As a brand attuned to the harsh conditions of the outdoors, we couldn't think of a region better suited than Vancouver to start our journey. It's an opportunity to give local outdoor lovers access to the adidas TERREX products they've been waiting for."
The apparel, footwear and accessories product assortment at the store have been specifically curated for the Vancouver outdoor enthusiast, from trail running, hiking, mountain biking, skiing and more. The store features adidas TERREX items that Canadians could previously only find online or in select stores. Favourite products such as the TERREX Free Hiker, Xploric outerwear, and Agravic trail range takes centre stage at the new location. Designed with an immersive experience in mind, the store contains a footwear wall with a digital screen showcasing the best of TERREX products, along with a textured pebble flooring for testing.
"The Kitsilano TERREX store brings the outdoors into a retail community environment," says Ms. Hawkins. "Using state-of-the-art materials and technology, the space showcases adidas' commitment to innovation and sustainability." Welcomed by an immersive canopy featuring live plants, store visitors can learn about adidas' efforts to help end plastic waste in the store's discovery zone. To further bring the outdoor community together, Kitsilano TERREX will serve as a gathering place where consumers can learn from in-house gear fitters, test new products and connect before or after their many outdoor adventures.
The new adidas' TERREX store in is located at 2235 W 4th Ave, Vancouver, BC. To learn more about the store opening please visit https://www.adidas.ca/en/terrex.
About adidas TERREX
If nature could talk, it'd tell us all to get out more.
It'd say whoever you are, wherever you're from, you belong out here. It'd say you're all welcome so come adventure, destress, feel better. It'd ask us to please be kinder. To have its back like it has ours. It'd say protect me, be conscious and work together – because we owe it all to the great outdoors.
It'd say bring your friends, your community and bring your family, let's all connect. Let's come together and tell the world what we believe nature wants them to hear. Let's go, unite and keep pushing what's possible. Let's inspire every human being to find their own individual summits.
Let's enable all humans to live a more connected, conscious and adventurous life.
We are adidas TERREX
We are #UnitedBySummits
#adidasTERREX
@adidasterrex
adidas.com/terrex
SOURCE adidas Canada
Media Relations, [email protected], Tel.: +1 403 880 4123
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