TORONTO, Nov. 25, 2013 /CNW/ - As the days get a little colder and a
little darker, Canadians can also expect a little extra warmth - and
style - in their morning cup of coffee. Green Mountain Coffee Roasters, Inc., (GMCR) a leader in specialty coffee and single serve beverages with
its innovative Keurig® brewing technology, today announced a unique collaboration with Pink Tartan on a limited edition designer cup. The cup, released today, was
designed by Kimberley Newport-Mimran, President and Creative Director
of Pink Tartan, and will benefit the Toronto East General Hospital
Foundation, a cause close to her heart.
GMCR's Keurig® Single Cup Brewing System has become a staple within the kitchens and
offices of discerning Canadians due to their patented brewing
technology, gourmet brands, and the revolutionary K-Cup® pack concept that allows for the perfect cup of coffee each time
without having to grind, measure, or clean up. As Keurig® Single Cup brewers deliver a completely customizable experience with
each and every cup to best suit the diverse tastes of Canadians, the
partnership with a premier Canadian fashion designer couldn't be more
"Canadians have great style and taste - and we think that should be
reflected in both what's in their cup and what's on it," said Julie Pomerleau, Marketing Director, Keurig System
for GMCR Canada. "There are as many ways to enjoy your coffee as there
are individuals - and we are delighted to work alongside one of the
Canadian fashion industry's brightest lights, Kimberley Newport-Mimran,
to bring fashion-forward Canadians a custom cup that speaks to them."
Pink Tartan, founded in 2002, is known for its urban style, minimalist
sophistication and timeless elegance, a recognizable aesthetic that is
well reflected in the collectable mug, which features an original
design by Ms. Newport-Mimran depicting her walking her dog in a chic
"Life is about finding beauty and inspiration every day, a walk with
Max, morning coffee, a deep breath," said Ms. Newport-Mimran. "The
opportunity to work with the Keurig® brand to create a fashion-inspired cup to savour your morning, that
gives back to the community in a meaningful way really resonates with
me as a designer."
GMCR Canada will donate 100 percent of profits from the sales of the cup
to the Toronto East General Hospital Foundation. In addition, Ms.
Newport-Mimran has graciously agreed to donate $5,000 to the
"Every day at Toronto East General Hospital, we see the positive impact
of a strong community - and that's also what we see here in this
collaboration," said Teresa Vasilopoulos, President, Toronto East
General Hospital Foundation. "These two fantastic brands, Pink Tartan
and Keurig, have come together to create something beautiful to support
a leading community hospital. Toronto East General Hospital is proud to
be a part of this initiative."
The limited edition cup is available for purchase at Keurig.ca for $19.99 CAD. Coffee and fashion lovers are also encouraged to visit https://aperfectcup.keurigcontest.ca/en to design their own unique cup online as part of the Fall 2013 Keurig
"A Perfect Cup for Everyone" campaign.
About Pink Tartan
Kimberley Newport-Mimran, President and Creative Director of Pink Tartan
epitomizes a sense of chic that translates to the womenswear brand that
she created in 2002. Pink Tartan has developed into a global label
known for understated luxury and sophisticated sportswear. This
Canadian-born line sits comfortably on the racks at Saks Fifth Avenue,
Neiman Marcus, Holt Renfrew and The Bay as well as specialty stores
across North America, Central America, Middle East and Europe.
With the launch of her flagship store, Pink Tartan A Lifestyle Concept
in 2010, all the facets of Newport-Mimran's life and work come
together. Rooms are decorated with the entire Pink Tartan collection
and a finely curated selection of objects, books and complementary
designer pieces that illustrate Newport-Mimran's lifestyle and
sensibility. Newport-Mimran's second Pink Tartan store opened in
Bayview Village in 2012.
In addition to her design duties, Newport-Mimran has created uniforms
for Porter Airlines, 60 Thompson's rooftop bar in New York City,
Hollywood's Roosevelt Hotel Tropicana bar, Toronto's Windsor Arms and
Air Canada Centre, and the concierge uniforms for Holt Renfrew in
About TEGH Foundation
Toronto East General Hospital is an award-winning, community teaching
hospital, which provides superb clinical treatment while always
remembering the human side of medicine. The Hospital is rapidly gaining
acclaim for setting a new standard in patient care. Toronto East
General Hospital serves one of the most diverse communities in the
world, a community that is committed and passionate and understands the
power of individuals to make positive and lasting change.
Toronto East General Hospital is in the final phase of a
transformational Redevelopment Project. The focal point of this vital
expansion is the new Ken and Marilyn Thomson Patient Care Centre. The
Ken and Marilyn Thomson Patient Care Centre will be a beacon for Health
Care Excellence in east Toronto.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its
award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business
practices. GMCR supports local and global communities by investing in
sustainably-grown coffee, and donating a portion of its pre-tax profits
to social and environmental projects. For more information, please
visit www.GMCR.com , www.GreenMountainCoffee.com , or www.Keurig.com .
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
About GMCR Canada Holding Inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of
Green Mountain Coffee Roasters, Inc. The company's Canadian principle
office and management team are located in Montreal, and it has three
roasting plants in Canada—two in Montreal and one in Toronto.
The company offers a wide range of premium coffees in a variety of
formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers
can enjoy GMCR Canada products whether they are at home, at work, in a
café-bistro and in other selling points. GMCR Canada markets flagship
brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few.
In addition to being one of the leaders of the Canadian coffee
marketplace, GMCR Canada is also a leader in sustainable development
thanks to its programs supporting coffee communities and local
communities, and its initiatives to reduce its environmental footprint.
For more information, visit GMCRCanada.ca, GMCR.com, Keurig.ca, VanHoutte.com, Timothys.ca and BaristaPrima.ca.
Image with caption: "Pink Tartan and Green Mountain Coffee Roasters' Keurig brand launch limited edition designer cup collaboration (CNW Group/Green Mountain Coffee Roasters, Inc.)". Image available at: http://photos.newswire.ca/images/download/20131125_C4348_PHOTO_EN_33787.jpg
SOURCE: Green Mountain Coffee Roasters, Inc.
For further information:
For more information, high-resolution product images or, to schedule an interview with designer Kimberley Newport-Mimran, or a Keurig or TEGH spokesperson, please contact:
NATIONAL Public Relations
NATIONAL Public Relations