A perfect cup for a worthy cause: Pink Tartan and Green Mountain Coffee Roasters' Keurig brand launch limited edition designer cup collaboration to benefit the Toronto East General Hospital Foundation

TORONTO, Nov. 25, 2013 /CNW/ - As the days get a little colder and a little darker, Canadians can also expect a little extra warmth - and style - in their morning cup of coffee. Green Mountain Coffee Roasters, Inc., (GMCR) a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, today announced a unique collaboration with Pink Tartan on a limited edition designer cup. The cup, released today, was designed by Kimberley Newport-Mimran, President and Creative Director of Pink Tartan, and will benefit the Toronto East General Hospital Foundation, a cause close to her heart.

GMCR's Keurig® Single Cup Brewing System has become a staple within the kitchens and offices of discerning Canadians due to their patented brewing technology, gourmet brands, and the revolutionary K-Cup® pack concept that allows for the perfect cup of coffee each time without having to grind, measure, or clean up. As Keurig® Single Cup brewers deliver a completely customizable experience with each and every cup to best suit the diverse tastes of Canadians, the partnership with a premier Canadian fashion designer couldn't be more appropriate.

"Canadians have great style and taste - and we think that should be reflected in both what's in their cup and what's on it," said Julie Pomerleau, Marketing Director, Keurig System for GMCR Canada. "There are as many ways to enjoy your coffee as there are individuals - and we are delighted to work alongside one of the Canadian fashion industry's brightest lights, Kimberley Newport-Mimran, to bring fashion-forward Canadians a custom cup that speaks to them."

Pink Tartan, founded in 2002, is known for its urban style, minimalist sophistication and timeless elegance, a recognizable aesthetic that is well reflected in the collectable mug, which features an original design by Ms. Newport-Mimran depicting her walking her dog in a chic autumn scene.

"Life is about finding beauty and inspiration every day, a walk with Max, morning coffee, a deep breath," said Ms. Newport-Mimran. "The opportunity to work with the Keurig® brand to create a fashion-inspired cup to savour your morning, that gives back to the community in a meaningful way really resonates with me as a designer."

GMCR Canada will donate 100 percent of profits from the sales of the cup to the Toronto East General Hospital Foundation. In addition, Ms. Newport-Mimran has graciously agreed to donate $5,000 to the foundation.

"Every day at Toronto East General Hospital, we see the positive impact of a strong community - and that's also what we see here in this collaboration," said Teresa Vasilopoulos, President, Toronto East General Hospital Foundation. "These two fantastic brands, Pink Tartan and Keurig, have come together to create something beautiful to support a leading community hospital. Toronto East General Hospital is proud to be a part of this initiative."

The limited edition cup is available for purchase at Keurig.ca for $19.99 CAD. Coffee and fashion lovers are also encouraged to visit https://aperfectcup.keurigcontest.ca/en to design their own unique cup online as part of the Fall 2013 Keurig "A Perfect Cup for Everyone" campaign.

About Pink Tartan
Kimberley Newport-Mimran, President and Creative Director of Pink Tartan epitomizes a sense of chic that translates to the womenswear brand that she created in 2002. Pink Tartan has developed into a global label known for understated luxury and sophisticated sportswear. This Canadian-born line sits comfortably on the racks at Saks Fifth Avenue, Neiman Marcus, Holt Renfrew and The Bay as well as specialty stores across North America, Central America, Middle East and Europe.

With the launch of her flagship store, Pink Tartan A Lifestyle Concept in 2010, all the facets of Newport-Mimran's life and work come together. Rooms are decorated with the entire Pink Tartan collection and a finely curated selection of objects, books and complementary designer pieces that illustrate Newport-Mimran's lifestyle and sensibility. Newport-Mimran's second Pink Tartan store opened in Bayview Village in 2012.

In addition to her design duties, Newport-Mimran has created uniforms for Porter Airlines, 60 Thompson's rooftop bar in New York City, Hollywood's Roosevelt Hotel Tropicana bar, Toronto's Windsor Arms and Air Canada Centre, and the concierge uniforms for Holt Renfrew in Canada.

About TEGH Foundation
Toronto East General Hospital is an award-winning, community teaching hospital, which provides superb clinical treatment while always remembering the human side of medicine. The Hospital is rapidly gaining acclaim for setting a new standard in patient care. Toronto East General Hospital serves one of the most diverse communities in the world, a community that is committed and passionate and understands the power of individuals to make positive and lasting change.

Toronto East General Hospital is in the final phase of a transformational Redevelopment Project. The focal point of this vital expansion is the new Ken and Marilyn Thomson Patient Care Centre. The Ken and Marilyn Thomson Patient Care Centre will be a beacon for Health Care Excellence in east Toronto.

About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects.  For more information, please visit www.GMCR.com , www.GreenMountainCoffee.com , or www.Keurig.com .

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

About GMCR Canada Holding Inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of Green Mountain Coffee Roasters, Inc. The company's Canadian principle office and management team are located in Montreal, and it has three roasting plants in Canada—two in Montreal and one in Toronto.

The company offers a wide range of premium coffees in a variety of formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers can enjoy GMCR Canada products whether they are at home, at work, in a café-bistro and in other selling points. GMCR Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few.

In addition to being one of the leaders of the Canadian coffee marketplace, GMCR Canada is also a leader in sustainable development thanks to its programs supporting coffee communities and local communities, and its initiatives to reduce its environmental footprint.

For more information, visit GMCRCanada.ca, GMCR.com, Keurig.ca, VanHoutte.com, Timothys.ca and BaristaPrima.ca.

Image with caption: "Pink Tartan and Green Mountain Coffee Roasters' Keurig brand launch limited edition designer cup collaboration (CNW Group/Green Mountain Coffee Roasters, Inc.)". Image available at: http://photos.newswire.ca/images/download/20131125_C4348_PHOTO_EN_33787.jpg

SOURCE: Green Mountain Coffee Roasters, Inc.

For further information:

Media contact:
For more information, high-resolution product images or, to schedule an interview with designer Kimberley Newport-Mimran, or a Keurig or TEGH spokesperson, please contact:

Joshua Norton
NATIONAL Public Relations

Mercedes Smith
NATIONAL Public Relations

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Green Mountain Coffee Roasters, Inc.

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