A First in North America - Metro Continues its Personalization Strategy and Launches "Just for Me"

METRO INC.

MONTREAL, March 27, 2015 /CNW Telbec/ - Following the launch of the food industry's first personalized digital ecosystem in 2013, Metro is consolidating its digital leadership position by going further for its customers and introducing new features to its personalization strategy with the launch of Just for Me.

These new features on metro.ca and the Android/iOS mobile app My Metro, provide a unique experience by now offering more personalized content and functionalities to each customer according to the products that they buy. As a result, Metro becomes the only food retailer in North America to offer such a complete personalized experience on its web and mobile platforms.

"With our customer focused strategy, delivering a relevant customer experience in-store and on-line has been a priority for last five years. We had more than 80 million targeted contacts with our customers in 2014 through our website, mobile app, newsletters and print material, and plan to have more than 100 millions in 2015", said Marc Giroux, Vice President, Chief Marketing and Communications Officer for Metro. "We are fortunate to have some of the most loyal customers in the industry; by providing them with personalized tools, offers and content, we make their experience with us more relevant, and we offer them more ways to save on the products they love."

Metro&moi members in Quebec and Air Miles members in Ontario now have instant access to two new features; a personalized flyer showing them the weekly specials organized according to their purchasing preferences, as well as their weekly usuals, allowing them to build their weekly grocery list faster. Metro's customers will continue to have access to their weekly coupons and personalized weekly menus, giving them more ways to save and simplifying their lives.

This strategy is answering existing customer needs, as according to Nielsen, 63% of Canadians who are active on the Internet look for recipes, 62% check online flyers, 52% research products, 49% look for promotions and sales, 48% look for coupons and 48% compare prices between brands.

Metro Inc.
With annual sales of over $11 billion and over 65,000 employees, METRO INC. is a leader in the food and pharmaceutical distribution in Québec and Ontario, where it operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.

Become one of our Facebook fans at www.facebook.com/metromonepicier or www.facebook.com/metroontario

Visit metro.ca for more information.

SOURCE METRO INC.

Image with caption: "A First in North America - Metro Continues its Personalization Strategy and Launches "Just for Me". (CNW Group/METRO INC.)". Image available at: http://photos.newswire.ca/images/download/20150327_C5633_PHOTO_EN_13645.jpg

Metro Inc.: Geneviève Grégoire, [email protected], 514 643-1000 ext. 2055