Share your messages of hope and inspiration ahead of this year's
Canadian Breast Cancer Foundation CIBC Run for the Cure
TORONTO, Aug. 18, 2014 /CNW/ - Leading up to October's Canadian Breast
Cancer Foundation CIBC Run for the Cure, CIBC (TSX: CM) (NYSE: CM) is inviting Canadians to share messages of hope and
inspiration to family and friends who have been touched by breast
cancer on a dedicated "Wall of Hope" in CIBC branches across Canada.
As the presenting sponsor, CIBC will put up Walls of Hope in more than
1,100 branches to raise awareness and funds to help create a future
without breast cancer. For a suggested donation of $2, anyone can
honour a loved one, or the person they're running for in the 2014 CIBC
Run for the Cure, by writing their words of hope on a ribbon decal that
will be proudly displayed in our branches. All proceeds for the
in-branch Wall of Hope support the Canadian Breast Cancer Foundation. A
digital Wall of Hope is also accessible on the CIBC Community website.
"I invite everyone who has been touched in some way by breast cancer to
visit one of our branches to share their stories and be inspired by the
messages of others," says Christina Kramer, Executive Vice President,
Retail and Business Banking, CIBC and CIBC's Executive Run Sponsor.
"The reality is this disease continues to be the most common diagnosis
for women in Canada, which is why we can't stop working towards finding
a cure," she says. "I encourage you to join the more than 125,500
Canadians, who will run, walk or volunteer in the annual CIBC Run for
the Cure on October 5, 2014 in communities across Canada."
CIBC is also pleased to launch the 2014 CIBC Pink Collection™, now exclusively available in branches across Canada. This year, the
collection features handy and reusable items for a suggested
Lunch Container for $10
Reversible Tote Bag for $15
Cosmetic Bag for $15
Umbrella for $20
Every contribution counts, which is why CIBC donates 100 per cent of the
net proceeds from the CIBC Pink Collection™ to Canadian Breast Cancer Foundation for breast cancer research,
education and awareness programs. Quantities are limited and available
only while supplies last.
CIBC's involvement in the breast cancer cause started at a grassroots
level in support of a colleague with breast cancer. Recognizing the
passion its employees had for this cause, CIBC became title sponsor in
1997. Since then, CIBC employees, their families, clients and friends
have raised more than $36 million through pledges, fundraising efforts
and events and CIBC Pink Collection contributions.
"The incredible dedication and commitment of CIBC's employees to the
breast cancer cause is greatly appreciated," says Jane Parsons, Co-CEO,
Canadian Breast Cancer Foundation. "The funds raised help us to support
relevant, innovative research, provide education programs and
resources, and advocate for the breast cancer community. We've come so
far in working toward our vision of a future without breast cancer. We
can't stop now."
CIBC invites Canadians to show their support for the CIBC Pink Collection™ on social media at #CIBCRunfortheCure.
The 2014 CIBC Run for the Cure takes place on October 5 in 66
communities from Victoria to St. John's. This year, a new Run location
is at the Toronto Zoo.
CIBC is a leading Canadian-based global financial institution with
nearly 11 million personal banking and business clients. With a
strategic focus on Kids, Cures and Community, and employee commitment
to causes, including the Canadian Breast Cancer Foundation CIBC Run for
the Cure, the CIBC Children's Foundation and United Way, we are
investing in the social and economic development of communities across
the country. In 2013, CIBC contributed more than $41 million to 1,870
charitable and non-profit initiatives in over 430 communities. You can
find other news releases and information about CIBC in our Media Centre
on our corporate website at www.cibc.com.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for
the Cure has been the largest, single-day, volunteer-led national event
in support of creating a future without breast cancer. On October 5,
2014, this national movement will again connect participants and
volunteers in 66 communities across the country. For more information,
About Canadian Breast Cancer Foundation
For over 25 years, Canadian Breast Cancer Foundation has been at the
forefront of a nation-wide movement to raise awareness and mobilize
action on breast cancer. Today, the Foundation is Canada's leading
community-driven breast cancer charity dedicated to creating a future
without breast cancer. Since 1986, from coast to coast, we have
invested over $300 million to fund vital research, community health
grants and education programs that have led progress in breast cancer
prevention, diagnosis, treatment and care. Visit www.cbcf.org and join the movement.
Attention Editors: Nine CIBC Regional Run Champions are available to share their personal
stories of commitment to helping the Canadian Breast Cancer Foundation
achieve a future without breast cancer:
GTA - Zina Atkinson
"I'm doing what I can to ensure my daughters see a future without breast
cancer," says Ms. Atkinson, whose cousin lost her battle with breast
cancer at the age of 44 and her mother-in-law and aunt are both breast
Eastern Ontario - Alison Phillips
"When I was very young my mother's best friend died of breast cancer,"
says Ms. Phillips. "Seeing the impact on her family and friends was
something I will never forget."
Quebec - Joanne Lavergne
"When we see the number of women who now survive from breast cancer it
shows that our small contribution as a volunteer can make a
difference," says Ms. Lavergne.
Alberta - Sangeen Natt
"This cause does not just affect those with breast cancer, it affects
everyone," says Ms. Natt, whose aunts, family friends and work
colleagues have all battled the disease.
Prairies - Linda Schulze
"The sea of Pink T-shirts of survivors and Team CIBC was more than words
can explain," says Ms. Schulze, whose partner's mother is a breast
Southwestern Ontario - Jennilea Ramos
"I decided to join the Run because I wanted to be involved in something
great to support my grandmother who had breast cancer," says Ms. Ramos.
GTA - Rose Dorland
"Breast cancer is no stranger to my family, having lost my mother and
two aunts to the disease," says Ms. Dorland, a 37-year CIBC veteran.
British Columbia - Jassy Braich
"It matters to me because breast cancer could affect my family and
family is the foundation of my life," says Mr. Briach.
Atlantic Canada - Janice Neumann
"There isn't a person I know who has not been touched in some way by
breast cancer - be it family, friends or co-workers," says Ms. Neumann.
PDF available at: http://stream1.newswire.ca/media/2014/08/18/20140818_C9329_DOC_EN_42475.pdf
SOURCE: Canadian Breast Cancer Foundation
For further information:
Media contact: Caroline Van Hasselt, Director, External Communications and Media Relations, 416-784-6699, or firstname.lastname@example.org.