TORONTO, July 27, 2015 /CNW/ - Wakefield Canada Inc. today announced that it is exiting the Diesel Exhaust Fluid market, and has entered into an agreement to sell certain of its assets and to license the H2Blu brand of Diesel Exhaust Fluid to Recochem Inc.
"We are pleased with the progress we made in creating a brand and growing it to be a significant player in a new category. That said, Wakefield has significant opportunities in our core Lubricants business, and this exit will allow us to more effectively focus on them" said Bob MacDonald, Wakefield's founder. "We are confident that Recochem, with its years of experience and commitment to outstanding quality and customer service, will continue to build on the success they have had with the Diesel Exhaust Fluid business."
Rick Boudreaux, President of Recochem Inc. adds: "Recochem is excited about adding these assets we are acquiring from Wakefield to our existing DEF Blue Network. Our customers will benefit from 20 terminals, over 30 metered bulk units and state of the art packaging facilities across Canada. Diesel Exhaust Fluid is vital to the operation of modern diesel powered equipment. Recochem is committed to expanding the capabilities of the Blue Network through investments in our DEF infrastructure, a key platform in our growth strategy in the Canadian market."
About Wakefield: Wakefield Canada Inc., is a privately owned Canadian company that markets, distributes and manufactures category leading products for the automotive and heavy-duty vehicle marketplace including Castrol, the #1 brand of passenger car motor oil in Canada, and the "Super Clean" cleaner-degreaser brand. In July, the company will celebrate its tenth anniversary as the exclusive Canadian marketer of Castrol lubricants. With coast-to-coast distribution and warehousing, and a large dedicated sales force, Wakefield provides exceptional service and solutions to customers nationally.
About Recochem: Recochem is a producer, formulator, contract packager and wholesale distributor of automotive and chemical products from four locations in Canada. With close to 65 years of experience, the Company still prides itself on fostering a culture committed to safety, service and quality with outstanding responsiveness to customer needs.
SOURCE Wakefield Canada Inc.
For further information: Wakefield Inc., 3620 Lake Shore Blvd. W., Toronto, Ontario M8W 1P2, Randy Klein, V.P, Sales, 416-252-5511 x4225, www.wakefieldcanada.ca or www.castrol.ca; Recochem Inc., 850 Montee de Liesse Road, Montreal, Quebec H4T 1P4, Dio Mastrodomenico, Director, Automotive & Heavy Duty Products, 514-341-3550 x2430, www.recochem.com