W Montreal Partners with LIFT Digital to Enable Live Online Fitness Training in Hotel Rooms

An industry first, guests at W Montreal Hotel will be able to train online with top fitness professionals in the comfort of their hotel rooms

MONTREAL, July 28, 2015 /CNW/ -- W Montreal and LIFT Digital, Inc. today announced a partnership giving guests the ability to book LIFT Session, live online fitness sessions, throughout their stay at the hotel and after they return from travel. The LIFT Session platform provides online fitness training, instruction, analysis and monitoring through iPads and TVs. 

W Montreal guests will be able to experience critically-acclaimed LIFT Session workouts provided by top fitness professionals in the comfort and convenience of their own guest room for a fee.  Certified LIFT Session instructors will be provided and assigned, according to the guests' fitness objectives, by VSQUARE GYM, a high-end boutique fitness club based in Montreal. Guests who already have an existing relationship with a trainer can also train with them on LIFT Session at the W Montreal.

"Health and wellness have become essential for business travelers and guests," said Jean-Francois Pouliot, General Manager. "We see an increasing demand for in room fitness due to convenience and the privacy it provides our guests. With LIFT Session, we can now offer in room, top-quality online personal training that truly differentiates us from the common hotel gym model."

"We built LIFT Session to make quality personal training available and accessible to all, from anywhere," said Raffi Tchakmakjian, co-CEO of LIFT Digital. "We are delighted to partner with W Montreal, who shares our vision. Our customers benefit from training continuity when travelling. This will now be even easier when they stay at W." 

The LIFT Session platform is currently available at W Montreal. Guests can request a LIFT Session before or during their stay by contacting the W Montreal concierges, 01471.concierge@starwoodhotels.com, and will be able to continue using the platform after their stay at the hotel, wherever they live or travel.  Sessions cost CDN $40 for 30 minutes and CDN $70 for one hour.

This is an added step of innovation at W Montreal, after earlier this year becoming one of the first hotels in Canada to introduce SPG Keyless. SPG Keyless – powered by the SPG app – enables guests to bypass the front desk, avoid waiting in line and unlock their stay with a simple tap of their smartphone or Apple Watch. The hotel also recently restyled the 152 guestrooms transforming the experience.

About W Montreal
Behind a former bank facade, W Montreal is where work and play merge both above and below ground, day and night. 152 guest rooms and suites offer luxe and contemporary furnishings, Bliss bath amenities and tech throughout, including keyless entry to put you in control.  

Start the day energized with a workout in FIT or in your room with LIFT. Grab a bite overlooking the city before heading out or up the stairs for your meeting, On your downtime, unwind in the exclusive Away Spa or sip a cocktail in Bartini, Montreal's most intimate and exclusive bar, featuring only six seats.

As the sun goes down, the city's vibrant nightlife comes to life.  Our Insiders offer currency to get you into whatever scene you fancy, including W's Wunderbar and Plateau lounge which are magnets for the chic and cultured locals. http://www.wmontrealhotel.com/

About LIFT Digital
LIFT Digital is the creator of LIFT Session, the next evolution of personal training, where fitness services, instruction and monitoring can be conducted anytime, anywhere via live video sessions. LIFT augments personal training from home, while traveling or in the gym by combining real-time fitness analytics, socialization and gamification. To find out more about LIFT Session, please visit our website, www.liftsession.com or our social media pages @ facebooktwitterInstagram and LinkedIn.

SOURCE LIFT Digital

For further information: W Montreal, Nathalie Marchand, Responsable marketing relations publiques / Marketing, public relations manager, Nathalie.marchand@whotels.com, T 514 395 3133; LIFT Digital, Allison Farrar, HL Group, (646) 537-3105, afarrar@hlgrp.com, http://www.liftsession.com

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