Game launch coincides with sponsorship of financial literacy panel at
International Economic Forum of the Americas Conference of Montreal,
underscoring Visa's ongoing commitment to educating Canadians on
TORONTO, June 12, 2012 /CNW/ - Today, Visa Canada is launching a dynamic
educational video game called Money Metropolis that teaches youth the basics of setting financial goals, earning,
saving, and prudent spending. The game, which Visa will officially
launch in both French and English during the Conference of Montreal for
the International Economic Forum of the Americas, targets youth aged
7-12 and is a creative way to encourage kids to think about finances.
"Visa has created Money Metropolis to make learning about personal
finances fun for kids," says Melissa Cassar, Head of Corporate and
Public Affairs at Visa Canada. "Our aim is to continue creating
educational tools and resources that engage kids, while also providing
them with foundational personal finance skills that will benefit them
As the 'financial literacy partner' of the Conference of Montreal for
the International Economic Forum of the Americas, Visa's sponsorship
will bring together a panel of financial literacy thought leaders to
share, discuss and debate the best ways to promote financial literacy
both among Canadians and around the world.
"Globally, Visa has long been committed to financial literacy, and we
want to play an active role in fostering discussion with a view to
helping all Canadians better understand how to manage their finances,"
says Cassar. "Sponsoring today's financial literacy panel and launching
Visa's new educational video game Money Metropolis are two of the many
ways in which we work locally towards achieving that goal."
The financial literacy panelists at today's conference include Yves
Leterme, Deputy Secretary General, Organization for Economic
Co-operation and Development (OECD); Damian Chan, International
Director, Americas, Singapore Economic Development Board; and Terry
Campbell, President, Canadian Bankers Association (CBA). The session
will be moderated by Gary Rabbior, President, Canadian Foundation for
Economic Education (CFEE) with introductory remarks by Visa.
As part of its ongoing goal to promote financial literacy in Canada,
Visa Canada developed and maintains Practicalmoneyskills.ca, a site that provides consumers, parents, educators and students access
to free educational resources, including cost calculators, budget
templates, games, quizzes, and more. Practical Money Skills materials
are also available online in English, French, Spanish, Arabic, Punjabi
and Chinese. Additionally, Visa Canada has worked with teachers to
develop Choices & Decisions, a program available in both English and French that provides
practical, ready-to-use, lesson plans for use in Canadian classrooms.
Financial education has been a global priority for Visa since 1995. In
2008, Visa made a commitment to the Clinton Global Initiative to share
its financial literacy programs with 20 million people worldwide by May
1, 2013, and Visa is well on its way to achieving this milestone.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks—VisaNet—that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.
SOURCE VISA Canada Corporation
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