Virgin Mobile asks Canadians to get the goods that do some good

Samsung Galaxy Grand Prime revealed as next RE*Generation Phone

TORONTO, Oct. 20, 2015 /CNW/ - Starting today, $5 from the sale of every Samsung Galaxy Grand Prime and Universal Power Bank purchased from Virgin Mobile will help connect at-risk and homeless youth with the training, skills and opportunities they need to secure meaningful jobs and emerge from the cycle of homelessness.

A recent Virgin Mobile study found that 1 in 3 Canadians know someone who has been homeless. Virgin Mobile RE*Generation was created to give Members and Canadians a chance to help at-risk and homeless youth gain skills to get jobs. Currently, there are approximately 225,000 Canadian youth out of work or not in school, and more than 6,000 of them sleep on the streets on any given night. Donations to Virgin Mobile RE*Generation, through programs like the RE*Generation phone campaign, support charities across Canada that train youth to develop the in-demand skills employers are looking for.

"By providing young people with the experience and training they need to get a stable and meaningful job, we can help break the cycle of youth homelessness," said Joseph Ottorino, managing director, Virgin Mobile Canada. "We're excited to be partnering with Samsung, a company that shares our passion for linking youth with the skills, connections and opportunities they need to succeed."

Canadians can purchase the RE*Generation phone at Virgin Mobile retail and online locations. The Universal Power Bank ($24.99) is available at Virgin Mobile Stores across Canada. Virgin Mobile Members can also help at-risk youth get jobs by adding Change for a Dollar to their monthly phone bill to donate $1/month to Virgin Mobile RE*Generation. Members and all Canadians can also text the word REGEN to 30333 to donate $5 to the cause.

"We're proud to team up with Virgin Mobile and its RE*Generation program to once again provide a smartphone that leads to smart social change," said Paul Brannen, Senior VP, Enterprise and Mobile Solutions, Samsung Electronics Canada. "By picking up the Samsung Galaxy Grand Prime through Virgin Mobile, Canadians can make a real difference in the lives of at-risk and homeless youth." 

Samsung supports the RE*Generation phone program through Samsung Hope for Children, the company's philanthropic initiative to address children's issues in the areas of education, health, and environmental sustainability.

With a powerful 1.2 GHz Quad Core processor and slim design (only 8.6 millimeters thick), the Samsung Galaxy Grand Prime combines stylish sophistication with fast multi-tasking performance. The Galaxy Grand Prime also offers a long-lasting 2,600 mAh battery and a 5 MP front camera with an ultra-wide view angle of 85 degrees. In addition, Virgin Mobile's Universal Power Bank allows you to charge your smartphone and tablet anytime, anywhere (USB & MicroUSB charging cable included).

To read about how your donations make an impact in the lives of at-risk and homeless youth head to our Members Lounge blog. For more about Virgin Mobile RE*Generation, head to www.virginmobile.ca/regen.

ABOUT VIRGIN MOBILE RE*GENERATION
In 2008, Virgin Mobile RE*Generation was created to empower a generation to help its own and support at-risk and homeless youth. This initiative gives Virgin Mobile Members and Canadians a chance to help at-risk and homeless youth gain skills to get jobs. Donations are invested in training programs run by leading youth-serving charities across the country. The goal is to help 450 youth get jobs by 2017 and that's just the start.

Join Virgin Mobile RE*Generation to help youth emerge from the cycle of homelessness. Visit www.virginmobile.ca/regen for more information.

ABOUT VIRGIN MOBILE CANADA
At Virgin Mobile, you're not a customer, you're a Member and "Members Get" exclusive deals from awesome brands, a shot at VIP access and one-of-a-kind experiences to events in Canada and around the world. That's on top of super-hot smartphones on ridiculously-fast LTE speeds and plans with loads of extras built right in! Virgin Mobile Members and Canadians can do some good in their local communities by helping at-risk and homeless youth in Canada gain skills to get jobs with Virgin Mobile RE*Generation.

Wanna hook up? There are loads of ways: head online or call 1-888-999-2321 to get in the know. Get personal with Virgin Mobile Canada on FacebookTwitterInstagram or Pinterest.

ABOUT SAMSUNG ELECTRONICS CANADA
Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung is a leader in the Internet of Things space through, among others, our Smart Home initiatives. In 2014, Samsung was ranked one of the top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues. Globally, Samsung employs 319,000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

Virgin Mobile RE*Generation Survey : An online survey of 1,036 Canadians between the ages of 20 and 80 was conducted in April of 2015. About half of the sample came from Canadians in the age range of 20 to 30; the sample has been re-weighted to reflect the population distribution.  

SOURCE Virgin Mobile Canada

For further information: Sheryl Davey, Virgin Mobile Canada, 416-607-8412, sheryl.davey@virginmobile.ca; Kevin Galbraith, for Samsung Canada, 647-456-3786, kevin.galbraith@northstrategic.com

RELATED LINKS
http://www.virginmobile.ca

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