Underwear Producers Attract Attention of Influential Investors Including
MONTREAL, Nov. 12, 2013 /CNW Telbec/ - Undz, a Montreal-based company
which opened its doors in 2010, is thrilled to announce a financing
deal that has brought together a group of the provinces' most
influential investors including Quebec's dragon, Francois Lambert, Georges Karam and Pierre Donaldson. The deal will
allow the company to pursue its rapid growth plans including expansion
into the U.S. and the development of new, innovative products.
Undz is a highly-colourful and quality brand of underwear targeted to
men and women who desire a trendy underwear collection but don't want
to break the bank. Undz are sold online as well as by hundreds of retailers across the country,
including stores like West 49 and Amnesia. Thanks to an incredibly
unique marketing approach - Undz are packaged in Kleenex boxes, Chinese takeout boxes, lunch bags and
others from the online store; in retail locations, Undz are found in recycled ice cream freezers and barrels, vintage chip racks
"With the singular idea and philosophy that you shouldn't have to take
out a loan in an effort to fulfill your trendy underwear collection
desires, Undz set out to change the way people around the world shop for their bare essentials," said Bertrand Doré, co-owner of Undz. "Why break the bank over aesthetic,
The company is also committed to social responsibility. In its 2012
manifesto, Undz committed to making the switch to 100% certified organic cotton and a
10%-20% local assembly guarantee everywhere their products are sold.
This promise has already been met.
"Undz is a really cool company with a fantastic brand that is both
provocative and unique," said François Lambert, Dragon and Managing Partner at Impulse Capital. "The owners are disrupting the
marketplace with a product that is accessible, comfortable,
high-quality and will undoubtedly make people talk!"
Founded in 2010, Undz produces colorful, quality threads using a youthful, highly-coveted
approach and the promise of sustainable business ethics. With its
affordable, choose as you will, mix and match selection of styles, cuts
and playful packaging, we aim to please with our "less is more" cost
SOURCE: Beko Communications
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