Uber rolls out Mystery Miles Giveaway for One Day Only

Uber to Begin Offering AIR MILES Reward Miles to New Riders

TORONTO, Oct. 15, 2015 /CNW/ - Mobile app-based transportation company, Uber, today announced a national partnership where new Uber riders will receive AIR MILES Reward Miles.

Today only to celebrate the partnership, Uber will place special 'Mystery Mile' cards in cars across Ottawa, Montreal, Quebec City, Toronto and Edmonton beginning at 5:00 p.m. in each city and ending at 11:59pm that day. Riders that select the AIR MILES option and connect with a driver could win a mystery amount of AIR MILES Reward Miles and one lucky rider in each city could win the grand prize of 15,000 Miles – enough Miles for a flight for two within North America!

Starting today, and continuing until November 15, new Uber riders will receive 100 Miles when they take their first ride with Uber and use the AIRMILES promo code. More offers will continue to roll-out after November 15, for new Uber riders.

"We are always looking to partner with innovative brands that bring choice and value to the everyday lives of our Collectors," said Natasha Lasiuk, Associate Director, Marketing, AIR MILES Reward Program. "Uber joins a growing portfolio of AIR MILES transportation partners and recognized brands that already includes public transit, airlines, rail, cruise lines, car rental companies and taxi services, enabling Collectors to earn more Miles when and how they choose to travel."

"Uber is thrilled to be working with AIR MILES Reward Program on this innovative partnership that highlights the cross-country coverage of Uber in Canada," stated Ian Black, General Manager of Uber Canada.

A non-exclusive agreement with Uber, the AIR MILES Reward Program has, and will continue to expand its transportation services portfolio in a way that addresses consumers' interests, expectations and standards that respect and facilitate choice.

For more information visit: newsroom.uber.com/canada/2015/10/airmiles 

About Uber Canada

Co-founded by Canadian entrepreneur Garrett Camp in 2009, Uber has changed the way people connect to get around town. Present in over 30 communities in Canada, Uber offers more than 20,000 Canadian driver partners a new way to earn a living in their spare time by offering a more affordable transportation alternative to hundreds of thousands of riders across the country.  For more, visit: uber.com.

About the AIR MILES Reward Program

Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada.  With more than 10 million active Collector accounts, approximately two-thirds of all Canadian households can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations and so much more.  Unlike other frequent shopper programs, Collectors can get Miles from hundreds of leading brand-name Partners, representing thousands of retail and service locations across Canada and leading global brands online.  The AIR MILES Reward Program lets Collectors reward themselves their way – they can build their AIR MILES Cash balance to use toward in-store purchases or eVouchers online at participating Reward Partners, build their Dream balance to get vacations, electronics and more, or a combination of both.  Whatever rewards Collectors like most, they can get them quickly and easily with the AIR MILES Reward Program.


Image with caption: "Uber (CNW Group/AIR MILES Reward Program)". Image available at: http://photos.newswire.ca/images/download/20151015_C7835_PHOTO_EN_521278.jpg

For further information: or to schedule an interview, contact: Joanna Leong, North Strategic, 416-723-1183, joanna.leong@northstrategic.com; Susie Heath, Senior Communications Associate, Uber Canada, 416-721-3660, susie@uber.com


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