Canada's Favourite Cup Celebrates with Photo Contest
OAKVILLE, ON, Sept. 26, 2012 /CNW/ - This Saturday, September 29th, Tim Hortons invites Canadians to celebrate National Coffee Day with a
cup of the nation's favourite coffee, and starting next week, a chance
to win a $5,000 trip.
Beginning October 1st, Tim Hortons is launching Tims Tour, an online photo sharing contest
giving Canadian coffee lovers a chance to win free coffee for a year or
the grand prize of a $5,000 trip. To enter, Canadians are asked to
share a photo of themselves with their cup of Tim Hortons coffee in a
setting that is unique to their hometown. Twenty-one regional winners
will win free coffee for a year and there will also be a random draw
for all eligible entries for the grand prize. For more details on the
contest, please visit www.everycup.ca/TimsTour .
"At Tim Hortons we serve coffee to millions of guests every day and we
know how much they look forward to that first sip in the morning," said
Dave McKay, Director of Brand Marketing for Beverages, Tim Hortons.
"Whether it's a traditional double-double, a flavoured latte or a café
mocha, from East to West we are proud to serve Canada's favourite
coffee exactly the way our guests like it, each and every time."
Tim Hortons' coffee heritage began in 1964 when company founder Tim
Horton brewed his first pot in Hamilton, Ontario. Today, the restaurant
chain serves eight out of every ten cups of coffee sold at quick
service restaurants in Canada.
Here are some more fun facts about coffee drinking habits in Canada: (*data provided by NPD Group)
Coffee is important to Canadians, with 73% of the population consuming
coffee on a weekly basis.*
The average Canadian coffee drinker consumes approximately 13 cups of
coffee per week, or two cups per day. *
Freshness (59%) and quick service (52%) are the top two visit drivers
reported by out-of-home coffee drinkers. Tim Hortons is the leader in
both of these categories.*
Tim Hortons has their very own Roasting facility in Ancaster, Ontario
where Tim Hortons exclusive blend is made under the careful watch of
their Coffee Masters.
Only three people in the world know the exact blend and roasting
"fingerprint" of Tim Hortons coffee.
Tim Hortons team of Coffee Masters taste-test, or "cup", more than
75,000 cups of coffee annually to ensure the company's quality and
There are more than 1,000 different aroma and flavour "notes" that Tim
Hortons Coffee Masters use to describe the smell or taste of coffee as
part of their quality testing and tasting process.
Other Little Known Coffee Facts:
The coffee bean comes from a fruit tree
The coffee bean is actually the pit of a coffee cherry
More than 70 countries grow coffee
Espresso coffee has less caffeine than regular coffee
There are zero calories in a black coffee
About Tim Hortons Inc
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks including lattes, cappuccinos and espresso shots,
specialty teas, fruit smoothies, home-style soups, fresh Panini and
classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of July 1st, 2012, Tim
Hortons had 4,071 systemwide restaurants, including 3,326 in Canada,
734 in the United States and 11 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com.
Image with caption: "Tim Hortons raises a cup to Canadian coffee lovers For National Coffee Day (CNW Group/Tim Hortons Inc.)". Image available at: http://photos.newswire.ca/images/download/20120926_C9695_PHOTO_EN_18512.jpg
Image with caption: "Tim Hortons raises a cup to Canadian coffee lovers For National Coffee Day (CNW Group/Tim Hortons Inc.)". Image available at: http://photos.newswire.ca/images/download/20120926_C9695_PHOTO_EN_18514.jpg
SOURCE: Tim Hortons Inc.
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