Six-week campaign kicks off with the arrival of holiday cups and total transformation of a Tim Hortons restaurant, all in the spirit of good deeds and #WarmWishes
OAKVILLE, ON, Nov. 16, 2015 /CNW/ - Every day, Canadians across the country step up to help one another. Whether it's helping a neighbour carry groceries, buying coffee for colleagues or donating clothing to a shelter, these small acts of kindness go a long way to spread warmth in our communities. Tim Hortons is recognizing these good deeds with its second annual #WarmWishes holiday campaign. From now until December 20, Canadians can share their #WarmWishes on social media for a chance to win one of five donations of $5,000 to a charity of their choice.
"We're fortunate to have incredible guests who are already doing good deeds during the holidays, so we want to honour and reflect that generosity with this campaign," says David Clanachan, President and COO Tim Hortons. "Canadians are encouraged to share their acts of kindness on Twitter and Instagram using #WarmWishes. Five participants will be rewarded with the opportunity to donate five thousand dollars to the charity of their choice to help spread even more Warm Wishes."
As Tim Hortons holiday cups arrive across the country, the Tim Hortons #WarmWishes campaign kicks off with the total transformation of a restaurant in Grimsby, Ontario, into a House of Warm Wishes: a picturesque snow-covered log cabin, complete with holiday lights outside and a cozy-as-can-be chalet-style interior. And, for one day, the restaurant's guests can request good deeds on behalf of their community and Tim Hortons will help bring those deeds to life.
"In many areas across the country Tim Hortons is the hub of the community, and Grimsby is a town that is representative of that community spirit," explains Clanachan. "Like many of our restaurant owners, Larry Thornley and his daughter Nicole Thornley have a genuine connection with their guests. We chose the town of Grimsby this year to help spread some warm wishes in celebration of owners and guests alike who embody the essence of warm wishes every day."
To keep the momentum going through the six week campaign, Tim Hortons will engage guests and social media fans with weekly themes: Give a Little Warmth, Connect with Someone, Brighten Someone's Day, Lend a Helping Hand, Spread Cheer, and Give Back.
To participate in the campaign, guests can share the good deeds that they are doing on Instagram or Twitter by mentioning @TimHortons with the #WarmWishes hashtag. With each good deed shared on social media, users will receive a unique entry for a chance to win one of five $5,000 donations, going to a charity of their choice. Whether it's holding a door open, reaching out to an old friend, baking cupcakes for colleagues, or donating clothing to a shelter, all deeds big and small will help spread warmth. Guests are also encouraged to visit TimHortons.com/WarmWishes to see what other Canadians are doing to share their #WarmWishes.
Tim Hortons® Overview
Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 30, 2015, Tim Hortons had more than 4,700 system wide restaurants located in Canada, the United States and the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
About Restaurant Brands International
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.
SOURCE Tim Hortons
Image with caption: "To kick off the Tim Hortons #WarmWishes campaign, a restaurant in Grimsby, Ontario has undergone an overnight transformation into a House of Warm Wishes. It's a picturesque snow-covered log cabin, and for one day, guests in restaurant can share their good deed requests on behalf of members of their community. Tim Hortons ambassadors will be busy all day fulfilling as many good deeds as possible - big and small. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20151116_C9300_PHOTO_EN_44446.jpg
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