MONTREAL, Feb. 13, 2013 /CNW Telbec/ - The Quebec Breast Foundation,
with support from a number of high-profile players in the healthcare
network, is launching a vast campaign to make women aware of the
importance knowing their breasts and recognizing the signs associated
with breast cancer. Breast observation is of particular importance
considering that 20% of cancers occur before age 50, and there is no
systematic screening program in Quebec for women under this age.
Moreover, an Adhoc study conducted in last July showed that 80% of
women mistakenly believe breast observation involves a special
technique, and more than 30% have an erroneous perception of the first
signs of breast cancer.
Early diagnosis can mean a better survival rate and less difficult
treatment. Although pain is very rarely a symptom of breast cancer, any
recent, persistent change to the skin (thickening, redness, sores), the
breast (inflammation, change in size or shape) or the nipple
(discharge, inversion, retraction) must be brought to your doctor's
attention as soon as possible.
"The confusion over the breast cancer signs is a real issue, because
some women might not notice them or might even dismiss crucial changes
in their body," explains Nathalie Le Prohon, chair of the Foundation's
board, who discovered her own breast cancer when she was 42. "With this
campaign, we want all women in Quebec to pass Breast Observation 101 with flying colours!"
A vast campaign across Quebec
It should be borne in mind that one in nine women will be diagnosed with
breast cancer in their lifetime, and that 5,500 new cases will be
diagnosed in Quebec this year alone. To fully inform women about the
signs so they can recognize them more easily, the Foundation is
launching a province-wide educational campaign. Thanks to the
generosity of many media partners, it will be widely broadcast on
radio, television and on the Web.
To complement this campaign, the Foundation has launched www.observationdesseins.org, a microsite that demystifies the signs and provides more information
on how to observe the breasts effectively. On this microsite, women can
also sign up for an automatic monthly reminder to encourage them to
observe their breasts regularly. Copies of the Foundation's Breast Observation Guide will be available at all La Vie en Rose stores in March and April 2013.
"Since I first became involved with the Foundation, many women with
breast cancer have told me that observing an unusual change in their
breasts prompted them to see a specialist and receive a speedy
diagnosis. I hope this campaign will encourage women to get informed,
and above all, make a habit of breast observation," remarked Mitsou
Gélinas, the Foundation's spokesperson.
The Foundation would like to add that breast observation complements a
clinical examination and mammogram. It's the first step in taking
charge of your health.
Healthcare players rally behind the cause
Beyond the signs, there are still many myths associated with this
disease, and for this reason, the Foundation has enlisted several
important players from the healthcare network to set the facts straight
and inform women about breast cancer. The Ordre des infirmières et
infirmiers du Québec, Ordre des technologues en imagerie médicale et en
radio-oncologie and the Fédération des médecins spécialistes du Québec
have made a formal commitment to distribute the information to their
members so they can in turn relay it to women.
"The members of these professional associations are in close daily
contact with women who have questions about the health of their
breasts. We therefore decided to contribute to equipping them
effectively so they can continue to play an influential role in
promoting breast health," concluded Ms. Le Prohon.
About the Quebec Breast Cancer Foundation
The Quebec Breast Cancer Foundation is a non-profit organization with a
mission to fund breast cancer research, promote breast health through
education and awareness activities, and provide support for those
affected by the disease. For additional information, please visit.www.rubanrose.org or observationdesseins.org.
SOURCE: Quebec Breast Cancer Foundation
For further information:
Morin Relations Publiques
514-289-8688, ext. 235