Text us: TD the first major bank in Canada to offer SMS customer service

TORONTO, Feb. 20, 2015 /CNW/ - Today TD Bank Group announced the launch of customer service through SMS in Canada via "TDHELP." Mobile, easy and fast, texting takes customer comfort and convenience to the next level, and TD is the first major bank in Canada to offer it.

"We are excited to be able to make banking easier through the convenience of texting, a medium our customers are using in increasing numbers," says Wendy Arnott, Head of Digital Marketing and Social Media, TD Bank Group. "Whether it's a general question about a banking product, a branch location or EasyWeb, or they just need a quick phone number, TD customers can now reach a live TD agent via text.  And even though it's still early days, increasing engagement is pointing to texting becoming a key service channel for TD."

Introduced as part of a pilot in the fall of 2014, the ability to text TD is now available to customers by using the shortcode TDHELP (834357) between 6 am and 11 pm ET, seven days a week. Customers with questions that require an in-person response will be directed to the TD customer service line (1-866-222-3456, toll free). (Standard text messaging rates will apply.)

We are making it easier than ever for customers to connect with a TD specialist anytime. In 2011 TD was the first bank in Canada to offer customer service 17 hours a day, seven days a week through a dedicated North American Social Customer Service team on Twitter and Facebook. Now texting joins Social Customer Service, TD Helps (the TD online advice community) and the TD Aeroplan Community as part of an expanding suite of online assist capabilities that TD offers customers to help make banking convenient and comfortable. Next month, TD customers will be able to start a real-time conversation via TD Live Chat on tdcanadatrust.com.

How does it work?
Customers can text their questions to TDHELP (834357) through their smartphone. For more information they can visit www.TD.com/contact.

A note about your online/mobile safety: TD will never text you to ask for personal or confidential information.

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD" or the "Bank"). TD is the sixth largest bank in North America by branches and serves more than 23 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America's Most Convenient Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD Ameritrade; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 9.4 million active online and mobile customers. TD had CDN$945 billion in assets on October 31, 2014. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

SOURCE TD Bank Group

Image with caption: "Text us: TD the first major bank in Canada to offer SMS customer service (CNW Group/TD Bank Group)". Image available at: http://photos.newswire.ca/images/download/20150220_C4039_PHOTO_EN_12379.jpg

For further information: Alison Steeves, Senior Manager, Corporate and Public Affairs, TD Bank Group, P: 416-307-6254, Alison.steeves@td.com

RELATED LINKS
http://www.tdbank.ca

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