New scientific evidence of its health benefits while consumption is
higher than ever in Canada
TORONTO, Nov. 26, 2013 /CNW/ - Canadians are embracing the tea culture
as the second most consumed beverage in the world, next to water, keeps
growing in popularity. Over the past few years, grocery stores,
restaurants and tea shops have been offering a broader selection of
teas and tea lovers are expanding their tea-tasting palates by choosing
increasing varieties of teas for their cupboards.
Tea for slimmer waistlines, healthier hearts and brains
Canadians have more reasons than ever to enjoy tea as scientific
evidence is mounting regarding the consumption of tea and its health
benefits. The latest research on the relationship between tea and human
health was just released by the American Journal of Clinical Nutrition.
"Tea has been found to help promote weight loss, contribute to
cardiovascular health and improve attention and feelings of alertness
and arousal," says Dr. Carol Greenwood, who is a Professor in the
Department of Nutritional Sciences at the University of Toronto, Senior
Scientist at the Rotman Research Institute at Baycrest and expert in
the relationship between diet and brain health. "This is particularly
exciting for brain health as we know that what is good for the heart is
good for the brain! Controlling our body weight and maintaining heart
health are key aspects of supporting brain function," added Dr.
Canadian tea consumption is growing rapidly
A recent Nielsen survey conducted on behalf of the Tea Association of
Canada shows that consumption is on the rise with the average Canadian
tea drinker consuming 8.3 cups of tea per week with tea consumption
expected to go up 40% over the next seven years.
While there are more than 1500 varieties of tea available worldwide, all
teas can be divided into four basic types: black, green, white and
oolong, all grown mainly in India, China and Kenya.
The Nielsen survey shows tea lovers have a growing desire to sample more
types as the average tea cupboard is boasting 5.8 brands of the
aromatic beverage. "What's interesting is that while almost all tea
drinkers use the tea bag to make quality tea for its convenience and
affordability, some are drinking it differently, as there is an
increasing number of tea drinkers using loose leaf and single use pods
as a means for making tea," says Louise Roberge, President, The Tea
Association of Canada.
Tis' the Season for tea giving
"With the holiday season approaching, tea makes a thoughtful and
affordable gift. Typically, edible holiday gifts tend to be indulgent
but tea is both delicious and healthy for you. Now more than ever, for
its taste and for its health benefits, Canadians have a reason to
discover all that this ancient beverage has to offer," adds Ms.
Nielsen conducted a custom online survey of Canadian Tea Drinkers,
French and English, ages 13 and older, June 12 through July 3, 2013.
4,205 Canadian tea drinkers completed the survey. Tea drinker segments
explored include Heavy Drinkers who consume 8 or more cups of tea per
week (n=1491), Medium Drinkers who consume 3-7 cups per week (n=1731)
and Light Drinkers who consume 1-2 cups per week (n=983).
The Tea Association of Canada
The Tea Association of Canada is a not-for-profit association of leading
companies and producing countries, including China, India and Kenya,
which is dedicated to increasing awareness of quality tea and its
health benefits to Canadians. The Tea Association acts as an impartial
source for information about tea. Tea is the world's second most
popular beverage after water. Brewed tea offers people several health
Tea, both iced and hot, contains health beneficial flavonoids, has no
calories, and is an all-natural beverage with no additives, artificial
flavours or colours.
Dr. Carol Greenwood
Dr. Greenwood is a Professor in the Department of Nutritional Sciences
at the University of Toronto and a Senior Scientist at the Rotman
Research Institute at Baycrest. As an expert on the relationship
between diet, nutrition and brain health, she frequently lectures and
serves on Advisory Boards both nationally and internationally.
SOURCE: Tea Association of Canada
For further information:
Louise Roberge, President of the Tea Association of Canada
Further information Tea Association of Canada www.tea.ca
133 Richmond Street West, Suite 207, Toronto, Ontario M5H 2L3 • Tel: (416) 510-8647
Email: email@example.com • Website: www.tea.ca