Targeted New Ad Technology Takes Flight

TORONTO, April 1, 2017 /CNW/ -- Eyereturn Marketing, a digital advertising platform, today announced an integration with Game of Drones Inc to create Dynamic Ad Drones, a new advertising platform that will enable Eyereturn customers to add a new revolutionary Out of Home channel to their digital media plans, targeting audiences in all three dimensions of the real world.

Unlike traditional desktop or mobile environments, Dynamic Ad Drones are not reliant on cookies or an internet or network connection, and use patented HyperGranular™ human recognition technology for targeting to an individual consumer level.

"Dynamic Ad Drones remove the typical constraints placed on online advertising, cutting through the clutter of screens and Wi-Fi, broadcasting to consumers in real time, when they are most likely to buy," said Renee Hill, co-CEO of Eyereturn. "Our integration with Game of Drones Inc is the first of many initiatives that marry online advertising, machine learning, big data and the real world to create truly memorable advertising experiences."

Eyereturn is expanding their offering into this revolutionary real world environment at a critical point in the evolution of digital advertising, where major advertisers have become extremely vocal in their desire to target real humans with 100% guaranteed viewability.

"Dynamic Ad Drones moves our offering to the next level. Adding the ability to target dynamic out-of-home advertising messages to carefully curated audience segments completely validates our technology model," said Flynn Harlie, CEO, Game of Drones Inc. "An additional benefit of our technology is that we can absolutely guarantee that not a single impression will be served to a robot or spider."

Advertisers can choose from a variety of options, including "predictive placement", where the advertisement effectively anticipates an individual's journey through the buying cycle, appearing quickly and directly in front of the consumer at the optimal time and place to drive a sale.

Other tactics available include immersive perpetual placement, where the advertisement will maintain a respectful but persistent presence in the consumer's physical environment to deliver unparalleled brand message reinforcement. A key feature of the system is that ads are not constrained by traditional standards so can be delivered with sound on by default, at a volume that commands user attention.

To learn more, please visit: http://dynamicaddrones.com

About Eyereturn Marketing: Eyereturn Marketing is the premier buy-side platform and integrated technology suite designed to simplify the campaign management process. Through one platform, clients get access to the Eyereturn ad-server, DSP, DMP, campaign analytics, verification service & retargeting solution – enabling dynamic, real time decision-making for every type of ad on every screen.

About Game of Drones Inc: Game of Drones Inc is the first company in the world to combine Drone technology with the patented HyperGranular™ human recognition system which delivers individualized close proximity advertising at scale. Game of Drones Inc was launched from the statistical aeronautical techlab at Rosecrown University in 2014. Using Game of Drones Inc, major advertisers achieve a guaranteed 100% share of voice at any time and in any place.

Media Contact: Renee Hill, President & Co-CEO, rhill@eyereturn.com

SOURCE Eyereturn Marketing


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