Folgers® Gourmet Selections® introduces new Mocha Swirl K-Cup® packs offering delicious choice
TORONTO, Nov. 4, 2013 /CNW/ - Just in time for Daylight Saving,
Canadians have a new reason to rise and shine besides gaining an hour
this fall, as Folgers® Gourmet Selections® introduces new Mocha Swirl K-Cup® packs. Great news for the 84 per cent
of Canadian coffee drinkers who have tried single serve coffee and
enjoy it for the convenience (38%) as well as the variety (27%) it
offers, as revealed in a recent Leger poll conducted on behalf of Folgers.
"We understand variety, convenience and taste are essential to Canadian
coffee drinkers," says Sarah Palter, Recipe Developer and Product
Expert, Folgers. "Our Folgers Gourmet Selections K-Cup® pack flavours including new Mocha Swirl, help satisfy Canadians'
craving for delicious tasting coffee while accommodating their busy
New Mocha Swirl joins other favourites in the Folgers Gourmet Selections K-Cup® packs lineup including Vanilla Biscotti, Caramel Drizzle, Black
Silk, Lively Colombian Regular and Decaf, Morning Cafe and Classic Roast. From light to dark with distinct
flavours, there's a roast selection for every taste preference - all
available in a quick brewing, convenient format.
When it comes to the taste of their coffee, Canadians also have a
sweeter side, with one in five (20%) preferring it to have a hint of
mocha, vanilla or caramel, while those ages 18-34 are even more likely
(33%) to enjoy flavoured coffee.
Perfect for those who venture to try new flavours, Mocha Swirl infuses a
hint of dark, velvety mocha flavour into the signature Folgers coffee blend - a cup of hot delicious coffee - and a welcome indulgence
to help awaken the day ahead.
Regardless of flavour or format, Canadians from coast-to-coast agree on
how to enjoy the perfect morning cup of coffee with almost half (48%)
saying getting caught up on the news is their favourite morning coffee
ritual. Other favoured rise 'n shine customs include enjoying a cup of
java with friends or family over breakfast (14%), in transit (13%), at
work (13%) in bed (4%) and after a morning workout (2%). For younger
Canadian coffee drinkers (18-34), time is of the essence as they sip
their first cup in transit (20% vs. 4% 55+) or at work (20% vs. 5% 55+)
making Folgers Gourmet Selections K-Cup® packs a great choice for Canadians on the go.
"There is no doubt we love our coffee fix with the survey finding that
88 per cent of Canadians are coffee drinkers, and Folgers offers a variety of coffee blends for any taste preference, ensuring
the best part of wakin' up…is Folgers in your cup," adds Palter.
About Folgers Gourmet Selections:
Folgers Gourmet Selections K-Cup® packs are available at most grocery stores and big box retailers
across Canada including Sobeys, Metro and Walmart and retail for
approximately $8.99 and $11.99 for a pack of 12 and 18 respectively.
With Folgers Gourmet Selections K-Cup® packs, there's no measuring or filters. Just place the K-Cup® in
your Keurig® brewer, and in less than a minute, you can enjoy one
perfectly brewed cup of Folgers coffee.
For more information, please visit www.folgers.ca or share in the conversation on Twitter, #Folgerskcuppacks.
As the #1 coffee maker in Canada, Keurig® has completely redefined
brewing by combining state-of-the-art brewer technology with their
unique and patented K-Cup® packs that include all essential elements
for brewing a single, perfect cup of coffee in under a minute.
Folgers has been The Best Part of Wakin' Up® for more than 150 years. Folgers coffee, founded in 1850 in San Francisco helps millions of people start
every day with the aroma and flavour of fresh-brewed, Mountain Grown®
coffee. From the classic red can to Gourmet Selections, there is a Folgers coffee for everyone.
About the survey:
A survey of 1500 Canadians was completed online between August 20, 2013,
and August 22, 2013 using Leger's online panel, LegerWeb. A probability sample of the same size would yield a margin of error
of +/- 2.5%, 19 times out of 20.
©/TM/® Smucker Foods of Canada Corp
Keurig, Keurig Brewed, the Keurig brewer trade dress and K-Cup are
trademarks of Keurig, Incorporated, used with permission. K-Cup® packs
for use in Keurig® K-Cup® brewers.
SOURCE: Folgers Gourmet Selections
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