Subaru Canada: February Sales Contribute to Best Ever YTD Results

  • With its best year-to-date sales ever, Subaru Canada increases year-to-date growth with 5,230 units retailed in 2016, marking a yearly uptick of 0.2 percent over last year.
  • Crosstrek and WRX STI celebrate their best February ever, up 40.9 and 39.7 percent respectively.

MISSISSAUGA, ON, March 1, 2016 /CNW/ - Subaru Canada, Inc. (SCI) is proud to announce that 2,543 units were sold throughout Canada in February, a 0.2 percent increase year-over-year (YOY) from 2015. After four consecutive years of annual sales growth, 2016 is setting up to be another year of excellent results.

Regional sales strength continued, with Ontario reporting a 6.8 percent increase over February of last year, and the Atlantic region not far behind at 6.3 percent.

The 2016 Subaru Crosstrek compact crossover had its best February ever, retailing 510 units for a 40.9 percent increase YOY, while the iconic 2016 Subaru WRX and WRX STI also had a record-setting February, notching up a 39.7 percent increase with 204 units sold. The 2016 Subaru Forester increased its sales over last February by 6.1 percent, while the rear-wheel drive 2016 Subaru BRZ came in with a whopping 60 percent increase YOY.

"With strong sales continuing in February, I am excited to see what the year has in store, considering it follows our celebration of four consecutive years of annual sales growth," says Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "With the incredible dedication of our dealer network, we are overjoyed that the qualities that make Subaru such a valued brand, including outstanding safety, high resale value and sense of enjoyment behind the wheel, mean so much to our Canadian customers."


February

2,543

Month actual

2,587

Previous year (same month)

-44

Difference

-1.7%

MTD sales vs. STLY



5,230

2016 YTD

5,220

2015 YTD

10

Difference

0.2%

YTD sales vs. STLY



5,230

Q1 2016

5,220

Q1 2015

10

Difference

0.2%

Current quarter sales vs. STLY

About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 91 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @Subaru_Canada on Twitter.

SOURCE Subaru Canada Inc.

For further information: Julie Lychak, (905) 568-4959, jlychak@subaru.ca; Daniel Ponzini, (905) 568-4959, dponzini@subaru.ca; Amyot Bachand, Media Relations, Quebec Region, (514) 691-9276, abachand@subaru.ca

RELATED LINKS
http://www.pr.subaru.ca

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